Saturday, August 31, 2019
The History Of The Refrigerator
Before refrigerators were produced, people were forced to cool their food with ice, snow, or nearby rivers and springs. Most people also had to can, salt, and pickle their food to preserve their meals. During these times, inventors were working towards the creation of the refrigerator.In 1758, Benjamin Franklin experimented with the effects of evaporation on temperature. With the help from chemist John Hadley, both men were able to find a way to drop thermometers temperature below freezing. Franklin and Hadley’s work was soon picked up by the American inventor, Oliver Evans.Using principles drew up by Franklin; Evans drew the design for a refrigerator in 1805. Jacob Perkins modified Evan’s design and built the first practical refrigerating machine in 1834. Soon after, John Gorrie used Evan’s design to build a refrigerator to make ice to cool the air for his yellow fever patients in 1844.Over 30 years later German engineer Carl Von Linde di scovered the process of liquefying gas which is part of basic refrigeration technology. From the 1800s until the 1920s, refrigerators used toxic gases as refrigerants. With research developed, corporations discovered a less dangerous refrigerant called Freon. Freon soon became the standard for almost all home kitchens. Carl Von Linde was born in 1842 and was the son of a Lutheran minister.He studied science and engineering at the Federal Polytechnic in Zurich, Switzerland. His research led to the development of the first compressed-ammonia refrigerator. In 1917, Linde formed the Union Carbide and Carbon Corporation.On January 1, 1913, the first electric refrigerator in the United States was invented by Fred W. Wolf. The refrigerator was an air-cooled refrigeration unit mounted on top of an ice box and was called the Domelre. Exactly two years after the Domelre was created, the first self-container refrigerator was built by the Guardian Refrigerator Comp any.The company struggled and produced less than 40 appliances in two years. The company was purchased by General Motors and the business was renamed Frigidaire. In 1918, the first Frigidaire refrigerator was produced. There were more than 200 different refrigerators on the market by 1920. Ice cream cabinets were added to models in 1923, soda fountain equipment in 1924, and water and milk coolers in 1927.One million refrigerators were produced by 1929. In 1947, GE was the first company to introduce the two-door refrigerator-freezer combination. By 2005, 99.5 percent of homes had refrigerators. The refrigerator has changed the world in many ways. We are now able to preserve our Foods such as fruits and vegetables for longer periods of time and beverages are now able to be kept cool. Without refrigeration, medicines and vaccinations would not have been able to be developed. Refrigeration is also used for air conditioning in homes, public places and lar ge warehouses.Even those beautiful Valentine’s Day roses would not be able to be delivered without refrigeration. Just imagine school without air conditioning, everyone would smell horrible from sweating all day. Everyone’s favorite ice creams would not have been created without the freezer. Long car rides would be dreadful without an air conditioner.Refrigerators use refrigerants to carry heat away from the inside of the fridge. This is done by injecting the refrigerants into a tube inside the refrigerator in liquid form and it slowly begins to vaporize. Taking heat away makes the temperature cooler. When the liquid is done vaporizing, it travels to a coil on the outside of the fridge where it releases heat and becomes a liquid again. The process starts over again.After researching the history of the refrigerator, I have learned how much it has impacted the world and how much people take it for granted. I would have never been able to enjoy my favorite ice creams or drinks if it was not for the refrigerator. I would not be able to preserve my favorite foods or keep my fruits and veggies fresh.My favorite Eleven slushies would not even exist. Some people do not take the time to realize the importance of the refrigerator and how much of a difference it has made in America.
Friday, August 30, 2019
Professional Growth Essay
Developing Ethical Practice Part I            In any industry, business or work, morality is a sensitive issue that needs to be personally and professionally addressed. Individuals have moral convictions as much as companies have their moral values where usually their corporate culture is based. Thus, t is important for companies to look at their moral background as this will influence the moral values of their employees. Equally, employees should share the right moral values for their company and colleagues.            Yet where before professional development revolved around trainings and educational achievements for a person to be able to propel forward in his career, today professional development embodies different aspects of growth. Apart from training, professional development now requires goal setting, research, action plans, improvements, and a never-ending learning process. Each one is a pre-requisite of the other to qualify that a person is really growing professionally and developing in his chosen industry. Moral values are integral aspects of this. (Litke, 1996) Before, planning is a job for firm administrators. They dictate where the company is going, and where the people in it go as well. This exemplifies how the values of a company help shape the individual values of the employees. This has widely changed. Effective planning is now a personal decision of the employees. It is now their prerogative. Thus, moral values have now become an individual choice as well. In effect, these individual ethics make up the ethics in which the company dwells in. (Rennekamp, nd) Education            My educations influenced my ethical upbringing in a variety of ways. Throughout my school years, I had my share of challenges on my moral and ethical values. Specifically, interaction with other students tested my ability to uphold my ethical beliefs. While other students indulge in what can be considered forms of cheating, speaking ill about others, and the likes, I tried my best to avoid doing such. It is undeniable that it is not only once when I experienced such occurrences. There were also times when I failed fighting these temptations. Yet most importantly, those experiences taught me the value of friendship and camaraderieâ€â€when it is right and wrong, honesty, dignity, and strength of values.            Education has been a big part of my ethical development. My formal education and training where starting points on the way I performed and moved through my career. I received my professional certification upon passing the licensure examination of Canada in 1991, the same year after receiving my diploma in Associate Arts in Nursing. Also in the same year I was employed as a clinical nurse for the medical respiratory-cardiac unit of a hospital until 1994. After this assignment I received a position as a critical care nurse in an intensive care unit. Until now, I have been handling this type of job for intensive care units while also holding a position as an e-Nurse. All these roles challenge my morality every day. All of these also create new ethical principles to live by. Yet school was also the one who started on building the foundation for good moral values. Teachers and instructors as well as inspiring mentors who exhibit impressive values and proper ethics in their work and in their classes are the forefront ways in which students like me learned good values. I believe that if students did not learn, then the teachers did not teach. If teachers are able to encourage their students to do and say the right things through deliberate didactic teaching and through practice and good example, then students will have a good moral foundation that they will carry on at work. Luckily, my educational experience provided me this. Work environment At work, moral values are continually put to a test as well. Colleagues who are practicing unethical decisions at work are rampant. Patients and clients may also encourage unethical practices if its end favors them. At these times, the ethics I learned from school, from mentors, and from my colleagues during the times that I was still in school teaches the right thing to do. It takes analysis to decide how to go about the situation, but the bedrock values one learns will always reign. In the few instances when temptation to do the immoral and unethical was too strong, the inspiration of ethical people at work also helps. When there are people in my side approving of the right action that I want to take, it is easier to choose what is right from wrong. In the same way, when more people choose what is wrong, it is harder to indulge on what is right. It takes rooted values to fight these temptations.            As a nurse, though, it is easy to choose the ethical. Varcoe et al. explains that because nurses are moral agents, their practice of ethics and values become more important than with other professions. (Module 4A, page 7) When a nurse knows this, it is harder for him to choose things that are contrary to what values dictate. Being ethical is always the thing to do. This expectation on me as a nurse created a culture of moral, ethical, and virtue-driven focus. Thus, I have instilled in me a deep understanding of the values I have to undertake in my role as a nurse and in setting my priorities in and out of my profession. This created an identity that is unique to me, brought about by the many influences that I receive in my practice. Doane proves this. He states that identity emerges from a series of social relations. Thus, people learn their values by listening or telling stories on how one has been moral or immoral in his actions. (Module 4A, page 8, 10) Doanne states that nurses are relational and narrative beings. Thus, nurses often learn from other people and from outside sources such as literature. He suggests that nurses should pay attention to the relationships that they maintain, the conflicts that they encounter, the feelings that they develop towards every event that they go into, and the values that they engage or disengage in. In their way they develop their role as nurses and become ready for bigger challenges in their practice. They are also encouraged to narrate their experiences to others as it will bring them forward as moral agents. (Module 4A, page 12) I have proven these true. In fact, many of my values which I learned from work were based on the ethical principles of other people. They were mentors, colleagues, and patients who have shared their stories on how they fought the unethical and upheld their principles. As much as they inspired me and my other colleagues, they also strengthened the values that we already learned in school. They gave the reassurance that doing the right thing is the right thing. Self-reflection Maintaining good values was also brought about by reflection. Just the same, self-awareness and self-definition became possible through reflection. Reflecting on everyday activities at work are good indications of one’s work values and attitudes. It will also help if a person will be able to watch or listen to recordings of own work performance which will harness an identification of faultsâ€â€of strong and weak pointsâ€â€where improvements will be available. This is also how I was able to gauge my performance at work and how I enhanced my skills. (Continuous assessment and professional growth, nd) According to Rennekamp (nd), professional development has several stages. In all these stages there are values inherent to an employee. There is the entry stage, the period when the employee is new to his industry and is still developing the faculties that he needs to sharpen and use in his job. Much of the ethics in this stage come from the school and the family. The second stage is the colleague stage. This is the point when the entry-level employee has mastered his surroundings and the scope of his job. At this stage the employee is an active part of the problem-solving team and no longer the passive listener or follower. He has also found his way around several ethical standards in the company which he may have adapted. (Rennekamp, nd)            After the colleague stage is the counselor role. Here, the employee takes on a new role as a mentor to others. Leadership roles are prevalent at this stage. Apart from their regular assignments, employees in the counselor stage may take on additional tasks in leading others. They are now sharing their values to others. (Rennekamp, nd)            Finally, there is the advisor stage. In this stage the employee is no longer just an employee but an essential part in strategic planning of organizations. The employee in the advisor stage is more influential and is now a holder of more responsibilities. He also sets standards of practice rather than just encouraging others to do them. (Rennekamp, nd).            Currently, I would presume that I am in the counselor role. I have mastered my job as a critical care nurse and have created networks. I have also established myself as a nurse and have been helping others achieve as well. However, I am in the colleague stage of my e-Nursing and nursing informatics career. I have just entered this role, but I now have taken leadership roles. Despite this difference in my stages in the two job matrices that I am in, I am in the counsellor stage of my moral and ethical life at work. I learn principles every day and teach them as much to others. Conclusion            There are many factors in which ones moral values are founded. Doane claims that moral identity comes from layers of influences, including the self, others, and the culture or environment in which one is in. Socialization empowers morals and ethics as much as they may disempower them. It is important for a person to have the freedom to choose how he wants to decide about a situation. Ethics cannot be practiced by mechanically teaching employees how to act, speak, or think. It takes proper integration of ethical principles and living by example to enable ethical values to be learned. (Module 4A, page 10)            Overall, ethics is an important part of work in any industry. Where there is no ethics, proper social relations is impossible. It is inevitable to be in situations calling for the unethical practices to be made. However, if the ethical is feasible, then it shall be made. Part II            Ethics is often tested at work. There was a time when a patient who was terminally ill and was diagnosed to have just several days more to live consulted me if she should seek medical intervention for giving her earlier death. She was not in any pain only because she was practically living on pain killers. Despite her medical insurance, she also cannot sustain the monetary requirements of her illness.            The family feels otherwise. They know that every centavo that they are spending is worth it. They are confident that she will survive. She has not told them about her thoughts.            I am personally against euthanasia. Even though there are instances and occasions when it is needed, I prefer the natural way for death. It was painful to hear a patient decide that way. It was not surprising, though. Before the conversation, she has always been complaining about her medicines, her family, her illness, her life, and her finances. She was sharing that her family wants her gone. She wanted to end the pain and the pain killers. I was not able to help but share this conviction with my patient. I told her that first, she is not in real pain and that even though her pain is only subsided because of pain killers, it should give her hopes of living; secondly, I shared her several things about life that can encourage her to go on. I told her, despite the onset of her disbelief, that there is a right time for everything. I left her room, and I know that she is dismayed.            The patient lived for almost another year. She even managed to be discharged from the hospital. After our conversation, the topic was never raised again. The family never knew about that conversation, nor did the other nurses I was working with. Yet I felt that the attending physician had to know, and so I told him, and to my relief he shared my convictions. He likewise helped the patient recover from the psychological turmoil that was pushing her to the edge. In the end, the patient proved herself wrong. Becoming a moral agent            The patient’s story impacted my values a lot. When I heard that she died, I felt sad but victorious that I did what I and the physician thought was the right thing. I became a catalyst of her change of mind and heart. I knew I did the right thing because she outlived the deadline that was given to her life by the doctors. Whether she realized that we made the right thing or not did not matter anymore. The heart of the matter is that I was able to win over this morally distressing situation and get out of it the right way.            I was a moral agent, and my moral agency stressed on me that the right thing to do is allow her to live some more. It was my duty to prolong others’ life as much as I could. It would have been an exactly different feeling if I decided otherwise, against my moral principles. Nursing, I subscribe, is a job that entails moral responsibilities. Lessons learned After this situation, I became extra sensitive to the psychological and emotional needs of the patients especially those with terminal cases. I read about positive psychology and shared my learning to other nurses. I was also able to magnify cues that may lead to the same situation as well. When I identify them, such as when the patient is verbalizing thoughts that the family wants her gone or that she should not be living anymore, I try to console her and share my thoughts on life and her health. There are times when the patient will lash out on me with disagreement, but this does not make me bend my convictions. I stayed on believing, because of that patient who survived, that when I make the right choices the right things will happen. In the process, my ethics and morality is also nurtured. Raines assert that there are four antecedents to the occurrence of a moral agency. First is the modeling. In the situation, the patient showed signs of discontent and giving up. She was practically moving away from all other choices but death. Secondly there is the coming of the ethical dilemma. This was when the patient verbalized what she really wanted, which was to cheat on death by ending it earlier. The third stage, the alternatives, caught me in the situation. I was torn between the choice of the patient and my personal ethics; my beliefs or the patient’s beliefs. (Module 4A, page 15) Lastly, my decision was based on information. I gathered all the facts that I have instilled in me to be able to encourage the patient to live longer and have hope. I believe that all these four antecedents take integral roles in accomplishing an act of moral agency. A moral agent cannot be so if there is no ethical dilemma at hand, posed by modeling of the impending dilemma. Alternatives and information, likewise enabled the solution of the dilemma, thus were equally important. (Module 4A, page 15) It is likewise important to have alternatives. Raines assert that nurses should consider that there are always alternatives to a situation. This will put them off the pressure to being gullible followers of a single choice which may not be right. In doing so, ethical values may be put in jeopardy. Gathering and giving information, as well, is important. (Module 4A, page 15) Other factors Communication is another important skill in this. I should still try to learn more about communication processes and skills. Growth can be enhanced by being updated with new policies and guidelines in the skills being developed and the work itself. (Continuous assessment and professional growth, nd) I can do this by attending trainings about effective communication skills, effective listening, and customer support. This does not only benefit my communication with patients and their caregivers, it will also give me the ability to communicate with the other members of my team more effectively which in effect will give me more chances to deliver better and ethics-based patient care in behalf of the company, my team, and myself.            Ethics and values should be part of the highly complex goal-setting strategy of a person. They are as important as any other aims. Interestingly, Cooper (nd) states that 87% of people do not have goals. These people were found to have difficulties coping with the demands of their jobs. They also found it difficult to excel in their fields. In the contrary, 3% of people have clearly defined goals which are written down. These people were found to be achievers, accomplishing their goals and developing in their careers at 50 to 100 percent of the time. While it is not a requirement, employees should write down their ethical and moral resolutions and read them a couple of times periodically. This will instill in them these resolutions. Through all this process of planning, Rennekamp (nd) instills that flexibility is an important element. While being focused on goals and achievements is important, preparations for unexpected events should be considered. In my personal practice, for instance, I usually encounter many dilemmas that challenge my values. It is hard to please everybody, and the moral thing is not always the good thing to do. There will be times when the unethical may bring the good for the more number of people, and it can be sometimes the right choice. References BCIT Document, Specialty Nursing. 2007. Developing ethical practice. Module 4A.  BCIT Document, Specialty Nursing. 2007. Developing ethical practice. Module 5.  Continuous assessment and professional growth. nd. Retrieved November 4, 2007, from http://www.wested.org/online_pubs/Chapter6.Carlson-Final-Pdf-4.pdf Cooper, T. nd. An action plan for growth and success. Retrieved November 4, 2007, from http://teachersnetwork.org/NTNY/nychelp/Professional_Development/growth.htm Litke, C. 1996. Professional growth in changing times: challenges and choices. Retrieved November 4, 2007, from http://www.ucalgary.ca/~cll/resources/litke.html Rennekamp, R. nd. Professional growth: a guide for professional development. Retrieved November 4, 2007, from http://www.ca.uky.edu/agpsd/stages.htm
Thursday, August 29, 2019
Marketing of Zoo Essay
Q .Which tools and media would you use to attract visitors to see Gorilla Kingdom? Answer: First I would like to say something about the actual gorilla kingdom that the ZSL London zoo has created to boost the animal diversity that it is having. Gorilla kingdom is a new product offering by the zoo authorities in which not only gorilla but the scenic beauty of the area also in which it has been conceptualised is an eye catching sort of thing. Here follows the description of gorilla kingdom, â€Å"The Island that will form the gorillas’ outdoor space is a beautiful green oasis boasting a cave, heated rocks, a hill that provides a perfect gorilla vantage point and a scene-setting waterfall that cascades through the gorillas’ home and the public area. African style plants will give the gorillas extra food to munch on if they want and trees and ropes offer a stimulating climbing environment. The gorillas’ indoor day gym includes ropes to swing on, climbing walls all around and nesting baskets high up for them to snooze in.†Now coming to the important features of Gorilla that the ZSL London Zoo can highlight:- * It is showcasing an endangered species. * Gorilla is very intelligent animal. * They show emotions. * The Gorilla Kingdom has been created as a place of experience and not only as a place of sightseeing. * Its natural habitat is endangered. Following are some advertising activities that the Zoo authorities can undertake to showcase the various features / features mix of the Gorilla kingdom to attract the visitors to visit:- 1. Creating Awareness – To create awareness about the gorilla kingdom the authorities can start with pamphlets and leaflet distribution among the tourists and locals at places where they go for leisure, those leaflets should have information about Gorilla Kingdom and Gorilla. 2. Liking – The Zoo authorities need to create liking about the animal and the gorilla kingdom both, for this hey can use radio. Radio will really help because a radio is something that keeps playing mostly on streets, the authorities can ask radio channel to create a character on the lines of gorilla and use a voice that sounds peculiar to Gorilla. This will attract the youths and children’s. 3. Preference – There are a lot of parks, malls in London where the people generally go for experience, so the London Zoo authorities should create a image of Gorilla Kingdom and promote it as a new place to experience. For doing this the authorities can go for advertisement in newspapers and on the tickets of buses and metro throughout the London. 4. The authorities can talk to some local souvenir manufacturing units to print the image of Gorilla or the Gorilla kingdom along with a enticing message on it. A good example of it is Coffee Cup advertising. 5. Crowd sourcing – The concept of crowd sourcing has given way to the trend of user-generated advertisements. User-generated ads are created by consumers as opposed to an advertising agency or the company themselves, most often they are a result of brand sponsored advertising competitions. For the 2007 Super Bowl, the Frito-Lays division of PepsiCo held the Crash the Super Bowl contest, allowing consumers to create their own Doritos commercial. The resulting ads were among the most-watched and most-liked Super Bowl ads. 6. The Zoo authorities can also ask travel and tourism companies to show information on their websites as new things to see in London and marketing as must watch destinations along with printing on their coupon and tickets. The points that I have given above could be used by the ZSL London Zoo authorities to attract visitors. The various media used in my suggestion were like: * Radio advertising * Print advertising * Mass advertising
Macroeconomics Term Paper Example | Topics and Well Written Essays - 1750 words
Macroeconomics - Term Paper Example More specifically, it is a study of national economies and the determination of national income." According to Wikipedia, "Macroeconomics is the study of the entire economy in terms of the total amount of goods and services produced, total income earned, the level of employment of productive resources, and the general behavior of prices. Macroeconomics can be used to analyze how best to influence policy goals such as economic growth, price stability, full employment and the attainment of a sustainable balance of payments." Macroeconomists build up models that clarify the relationship between such factors as national income, output, expenditure, unemployment, inflation, savings, investment, international trade and international finance. On the other hand, microeconomics is chiefly focused on the procedures of individual agents, such as firms and clients, and how their performance finds prices and quantities in particular markets. In order to try to shun main economic shocks, such as The Great Depression, governments create adjustments through policy changes which they expect will do well in stabilizing the economy. Governments suppose that the achievement of these adjustments is essential to preserve stability and carry on growth. This economic organization is achieved through two types of approaches which are: Fiscal Policy and Monetary Policy. While macroeconomics is a wide field of study, there are two areas of study that are representative of the regulation: the effort to realize the causes and consequences of short-run fluctuations in national income which is the business cycle and the effort to realize the determinants of long-run economic increase which is the rise in national income. Macroeconomic models and their forecasts are used by both governments and huge corporations to help in the expansion and assessment of economic strategy and business
Wednesday, August 28, 2019
Cloud-based BPM Model Essay Example | Topics and Well Written Essays - 2000 words
Cloud-based BPM Model - Essay Example The organization of these activities alongside human/system factors through a systematic workflow, enable a business to gain not only an extraordinary visibility but the entire control over their daily operation (Dumas,LaRosa,Mendling and Reijers, 2013).It can be used by employees to troubleshoot anomalies in business orders or determine missing items as well. The BPM mainly revolves around the cycling processes and begins at the model phase that provides the basic approach to continuous improvement of the business processes. All aspects of the BPM are implemented in their respective phase in relation to detailed activities involved in each phase. The first cycle begins with capturing the processes in model phase that entails the purpose for analyzing current business processes. The analysis in the model results to improved version of the business process, further design, implementation and evaluation. BPM emerged not only as a management principle tool but also as a suite of softwar e solutions to overcome the deficiencies in traditional business process applications. Although the BPM has been established to be very successful, serious obstacles persist in its enterprise-scale implementation. Variable such as startup costs, resource availability and technical limitation cannot be undermined. Premises are the responsible for the installation of their own BPM. This is a challenge to business premises since the upfront outlay cost requires a lot of capital. Installation of the BPM.
Tuesday, August 27, 2019
Castle Bingo Essay Example | Topics and Well Written Essays - 2000 words - 4
Castle Bingo - Essay Example The concern is on the two types of the customer that is off line based on attending clubs and on line gamers based on internet and their web sites. The findings from the research are that Castle Bingo online web site concentrates on the information based on the club information. The current location for the main club is favored mostly especially on the by the focusing groups but their experience is expected towards the current location of the sites for the new facilities. The main concern is that the offline and online castle leisure is to focus on the effective marketing research program. Clearly, there is a feeling of the focus group members that the current contract of leisure in problem. This is perceived from the work against all the sports for all the members and the promotion including the management which is mostly concerned with the targeting group. Improving the quality of the on going centers in better location would encourage the current users on the improvement on effective marketing programs though these issues would be addressed in the management teams. Most of the people urge that the council should use its funding including the tax from the councils to provide sports and other services in order to make the marketing research effective and efficiency. The decisions of the managers in Castle Bingo are based on the benefits of the company as a whole but not on the side of the individuals. Castle leisure researches interviewed a representative samples targeting 1000 people from the city using an agreed questionnaire. The studies were concerned with 10 locations for researcher where by the sample sizes were formulated: The following analysis reefers to the total sample of 1020 including the sub groups of the sample based on the location of the interview, age and sex. This usually means that concern is on the basis of justifying the analysis of at least 50 though the
Monday, August 26, 2019
Marketing channels Essay Example | Topics and Well Written Essays - 2000 words
Marketing channels - Essay Example As a result the retailers no longer have to pay the transportation price to the suppliers and the retailers get the products in a much lesser rate. Due to the irregularity in the distribution networks and the better inventory and transport coordination mechanisms in FGP, it is likely to result in high savings both for retailers and ultimately the consumer. FGP is about improving transport efficiencies by understanding the true costs. For example, suppliers who are highly skilled and cost efficient at providing transport solutions will continue to provide this service to the retailer. Whereas suppliers who do not see transport as their core competency, or do not have highly efficient operations, have an opportunity, through FGP, to transfer the responsibility to the retailer or logistics provider. Improved Availability: FGP has increased retailer/supplier collaboration which has a positive affect on the whole supply chain. The major aim of FGP is to ensure that more products are available on shelf for consumers. The promising future of FGP has already been demonstrated in the UK where leading retailers such as Tesco and Sainsbury’s have implemented FGP for a part of their product range. Other British retailers such as Asda, Somerfield, Safeway, and Waitrose have announced plans for FGP (IGD website, Finegan 2002). Potter et al. (2003) report significant potential kilometer reductions due to FGP for the case of Tesco. Interviews with Dutch retailers indicate that they have high expectations for FGP as well (Blanc, et al., 2004). Environmental pollution due to vehicles is a major cause of concern around the world. FGP has resulted in limiting the transportation activities in an organized manner. Higher vehicle load fills leads to fewer journeys which, coupled with increasingly sophisticated route planning systems, results in lower overall emissions (IGD, 2004). CPFR is a business practice wherein trading partners use
Sunday, August 25, 2019
How is nature social Essay Example | Topics and Well Written Essays - 2000 words
How is nature social - Essay Example Such transformations have not only touched on issues concerning natural scientists alone, but also the social scientists, the general public, and environmental groups. Environmental groups, with the aid of the media, guaranteed that, by the 1980s, concepts such as â€Å"ozone holes†and the â€Å"greenhouse effect†would be part of everyday vocabulary. An intricate juxtaposition of scientific developments, technological advances and ideological changes, coupled with consequences of the economic growth, has changed the way in which individuals conceive social representations of nature (Leslie and Evernden 1992, p.4). The paper explores the concept â€Å"social constriction of nature,†which has lately become a crude, but universal term describing various understandings of nature, knowledge, and the world. The essay explores the transformation of the physical environment into landscapes via cultural symbols and how the landscapes mirror individuals’ definiti ons of themselves. ... owever, the philosophy, history, and sociology of science in the last two decades have largely asserted and confirmed the relativism of any distinct scientific claims regarding nature (Crist 2004, p.6). Scientific understandings of nature (inclusive of ecological understandings) have frequently been criticized for being mechanistic. In the last two decades, dissatisfaction with positivism has been rife with many theorists appreciating the roles of culture and language in individuals’ perception and understanding of the nature (Whatmore 2005, p.18). It is apparent that naive forms of realism in which nature is a directly perceptible entity that is concisely available to all irrespective of experience, cultural context, or motivation have not been successful. However, among some social scientists, the stress on cultural factors has replaced, rather than complemented biological explanation, which reflects the swing of the epistemological pendulum from biologism (1950s) to the pre occupation with culture (Bird 1987, p.255). Models of Nature Models of nature have typically referred to ecological, or more commonly, scientific understandings and have rarely included cultural factors. Recently, however, there has been a significant step towards defining the nature as a â€Å"social construction.†This translates to the notion that nature is an artefact of human, social and linguistic capability. Vivien Burr suggests â€Å"what individuals regard as truth is mainly a creation, not of objective observation of the world, but of the social processes and interactions†(1995, p.4). Equally, Peter Mason advances that â€Å"reality†is itself a product reflecting the activity of individuals’ imagination (1990, p.15). Language plays a critical role in this construction. According to
Saturday, August 24, 2019
The Athenian Judgment in Melos Essay Example | Topics and Well Written Essays - 750 words
The Athenian Judgment in Melos - Essay Example Melos was, however, actually under the Spartan power and this was the fact that irritated the Athenians. Soon they arrived at this small island with their power to force the Melian leader to come under their rule. Looking at the huge Athenian force that had arrived at the place it was natural for the Melians to be afraid of the situation. The Melian leaders were afraid of a different issue. Athenians were the most skillful orators and they could perform very well to move the sentiment of common people. Now, Melos had stayed as a free state for more than seven hundred remaining neutrals from all the warfare that took place earlier. It was really a matter of extreme shame for them to let freedom go out of their hand despite any of their own faults. So as a consequence, the Melian heroes and commissioners decided to meet the envoys privately. The statement, which was given from the part of the Melians, was if they would surrender to the Athenians, the latter will never lay their hands o n the Melians’ properties and freedom. We get a beautiful account of this dialogue in the work of Thucydides’ history. Athenians had the mentality that was too hard to melt. They clearly said in reply to the proposal of the Melians that they were here for the wrong treatment, which Melians had done to them being a part of the Spartan Empire. Moreover, they added that giving a long speech about the Melian freedom was useless, as they had to suffer for their own deed. Melians on the other side were also expert at law and they clearly showed what law had to say.
Friday, August 23, 2019
Sushi Digesting Genes Article Review Example | Topics and Well Written Essays - 1000 words
Sushi Digesting Genes Review - Article Example According to Ed Yong, microbes in their hundreds of trillion are found in Japanese bowels. He makes further findings that the cells are more than what humans have to the ratio of ten to one. Comparing ‘gut microbiome’ to an organ that aides the human body to breakdown molecules that the digestive system may not otherwise digest on its own. There is an observation that the molecules which are of carbohydrate nature are indigestible. He further comments that by consuming carbohydrates found in seaweeds and algae will help the digestive system to perform as they are rich in sulphur.Comparing the ability in the digestive tract to change genes, Ed Yong concedes that genes are not limited to the inheritance lineage. The human body has the capacity to change genes through transferring the horizontal gene. This involves to a large extent the genes kingdom that can be lent out to the preferred donor who receives Zobellia Galactanirorans a seagoing bacterium. In the Japanese cuisi ne, Nori which plays host to Zobellia is a common ingredient used in sushi wrapping and dish garnishing. The observation here is that upon consumption of the sushi, marine bacteria and algae are swallowed and become resident in the gut of the human body. The digestive system is tasked through genes to tackle the marine meals carbohydrates as well as the algae. There is an observation made that energy from an extra source prevails for the gut bacteria to break down the carbohydrates though there are some genetic remnants.
Thursday, August 22, 2019
Plato, Greek Art and Censorship Essay Example for Free
Plato, Greek Art and Censorship Essay It is imperative that we begin the illustration of Plato’s pursuit for censorship with the definition of his times, the context by which his beliefs on music and poetry were formulated. Greece during Hellenic times was distinctively marked by a superior regard to the polis or the city-state. With what the civil wars wrought to its citizens, the Greeks developed a strong inclination towards the attainment of what they believed to be the kallipolis or the ideal state, one that is marked by justice, order and harmony, and will do everything in its power to preserve it. The general concession of its superiority justified acts which would have been highly condemnable in the present times. Acts like infanticide and common life are surely not to arouse the approval of the many. One of the necessary steps that Plato strongly advocated for the attainment of the idea state, was the censorship of the arts, music and poetry alike. In summary he claims that the polis needed to constrain its arts, to mitigate its negative influences and curb the dangerous effect of its mimeric nature if they were to avoid the disruption of the state, more like its demise considering how pervasive arts was during the Hellenic period. Plato’s definition of censorship came in the form of 1) the prohibition of music that was intrinsically bad, and 2) the sanctioning of tales that were weaved from a state of madness, thereby promoting false virtues.            On Music – It was a general belief during those times that there existed some form of music that was intrinsically bad or an aberration to the natural harmony of the universe. These were the songs whose words upheld false virtues and songs whose musical tones were derived from the improper order of interval. There in the sequencing of its notes lay a palpable sense of disharmony and discordance which mathematicians and philosophers went to great lengths to prove.            It is to be said too that the soul is part of a force called Harmonia – a force that brings to union all elements of the universe, good and bad. The soul acts like a sponge, is its modern rhetoric equivalent, absorbing the discordance of the notes and sending the soul to a confused state as it cannot adequately grasps the things it acquires (Republic 78). The faculties of the physical body become misguided and the resulting man is one who is corrupt and unable to discern what is just from not. Hence, guardians, producers and rulers were considered susceptible to music’s negative influences and must be then censored by the polis if it were to protect man’s virtues. Rhythm and harmony penetrate the inner part of the soul and that gracelessness, bad rhythm and disharmony are akin to bad words and character (Republic III)            This was perhaps the first attempt to advance the concept of the subliminal meaning. The Doctrine of Ethos – music’s ability to form one’s character – still remains on solid ground after centuries. I find sense in what these early philosophers claim. How else do we explain the anarchic proclivities of Rock Music and Rap’s inclination towards street violence despite shifts in paradigm of the many generations that have passed.            On Poetry – Here Plato refers to drama, tragedies and words of a song without the musical notes. Unlike the subliminal effect of some music, poetry has a more direct and invasive effect to one’s character.            Plato’s Theory of Forms states that Nature is an imperfect representation of the ideal and perfect reality of Forms; that man ought to take actions that will bring him closer to the reality of Forms. If poetry represents that which is already imperfect, the resulting work ushers man away from the light and further into the shadows. Without the light, man now becomes a slave to the shadows he continuously imitates. Moreover, when exposed to poetic illusions man naturally takes on what he sees and starts to assume the character of the poetic subject, in whole or in parts. This mimeric nature, Plato says, is dangerous as this will distract man from achieving his highest state of being. It is better to stick to one craft and be good at it than to acquire all trades but be good at none. Guardians must be prohibited to learn the trade of the poets. This is to ensure that his optimum self is achieved. Otherwise he starts to neglect his duties to the state. Also, the process of producing poetry sends the artist in a temporal state of divine inspiration or madness, simply that he loses all sense of rationality, he weaves one that is not according to Reason’s dictates but that of his many passions, ignorance and possibly appetites albeit the poetic charm. Anything that is far from Reason is necessarily deemed unhealthy for the kallipolis. Clearly the Hellenic times were defined by their end goals. Plato and others saw censorship, along with many state policies, as a justified means to their end. The present times, however, see a completely different paradigm. People have long shown the world that the morality of the means is just as considerable as the end itself. Censorship to a substantial part of the world is unacceptable. Now, it’s all about rights to freedom of speech and expression. When New Zealand Broadcasting Standards Authority decides to cut off offensive language from the radio, immediately journalists are tagging it as discrimination. In US alone how many controversial lawsuits, to include a high school valedictorian as complainant, have been filed because people have been forbidden to make religious references. Plato would have been shocked, even enraged at this underlying idea of the Individual catching up with the State; or the state policies being subservient to Individual Rights. He would have thought it a narrow insight and I completely agree.            All this talk on Rights and Freedom of Expression is based on the faulty assumption that 1) everyone is capable of responsible and sensible expressions, and 2) everyone is capable of judicious interpretations of these expressions. When truth of the matter is that when people make tirade speeches against a group , they almost always fail to consider the sensibilities of whose who are being attacked. One’s unguarded expression becomes another one’s discrimination. To compound things, people are impressionable. Plato was correct when he said that man naturally adopts the things he sees and hears no matter how unjust and far from virtues. Man doesn’t generally step back and take a moment to carefully weigh what he perceives. To those who can, notice that they don’t go out of their way to educate the public. These educated minds have become an elite preferring apathy. This is what turns expressions into social disturbances. Sooner or later when more people start to believe, these expressions become acceptable truths. Eventually they become imbibed as values. With the advent of the digital age, things are even escalated. The cyberspace contains practically all sorts of information, educated, trash, pornographic and otherwise, which can be accessed by anyone even those who are not in the right minds to discern right from wrong. Censorship, contrary to what people believe as a tyrannical act against freedom, is simply responsible regulation. It is to ensure that information is accessed by the right audience and that the propensity of these expressions to stir and rouse disturbances is curbed. This time it is to preserve not the State but the Society with the Individual at its core and Values at stake. Each processes information or whatever elements one picks up from the cosmos in various ways and degrees. What misguided minds process as motivation for unjust ways may be an educated mind’s trigger for higher knowledge. But if takes only one out of a thousand and perhaps millions of minds to have his virtues corrupted because of unregulated information, that for me, and should so for the progressively liberal states, provide more than enough justification for censorship. It is a rational step to reduce freedom’s excesses especially in a time where the universe presents wider, freer and borderless ways by which man can inflict harm to another, even to himself. Works Cited Plato. â€Å"The Republic†, translated by Benjamin Jowett, http://classics.mit.edu
Wednesday, August 21, 2019
Promotional Strategy Essay Example for Free
Promotional Strategy Essay There are various ways to communicate with potential customers. Promotional strategy includes a mix of advertising, publicity, sales promotions, personal selling, and public relations. Each component of the promotional mix plays a role in your effort to have potential customers learn about your business and buy your goods or services. Your promotional strategy must address the who, what, when, where, and how much money to spend. The Who of Your Promotional Strategy No business can be all things to all people, and no business has an unlimited amount of money to spend on its promotions. You will need to be sure you direct your effort and money to your target market. The better you can identify who is in your target market, where they live, what magazines and newspapers they read, what television stations they watch, and what radio stations they listen to, the higher the probability that you will be able to get their attention and influence their behavior. If you can identify your target markets demographics, then you can check the listenership, viewership, and readership profiles for various media, including local radio stations, newspapers, magazines, and television stations. For example, if you are opening a clothing store and the primary target market is teenage girls, then you should review the rating of radio listenership in your geographic area. Most radio stations have a copy of the ratings. You will be able to determine which radio station has the highest listenership in that age category. The A. C. Nielsen rating service does the same for television viewership. The What of Your Promotional Strategy The what involves determining the message you should communicate to your target market. Your promotional strategy is intended to take people who may have varying degrees of interest in your type of goods and services and get them to become your customers. You will need to know who they are, who they are currently buying from, why they are buying the goods and services, and to what extent they are still customers in search of a business. Your promotional strategy is intended to get the people in your target market to modify their behavior. The message you send to the people in your target market must be tailored to their mental frameworks. Your message must also provide the incentive for them to do business with you. Your promotional strategy should be based on: (1) Who do you want to influence? (2) What do you have to offer them that is better than the competition? and (3) What do I need to communicate to them to get them to become my customers? Your promotional strategy should emphasize your competitive advantage(s). Successful promotional strategies are based on the concept, If everyone is offering a steak, then you must sell your sizzle! You must know what your target market values. Your strategy should highlight your businesss unique selling points/propositions. The When of Your Promotional Strategy There are four major intervals for promoting your business. The first is preening promotion. It is very important for a new business to generate customer interest before your business opens its doors. You want your target market to be anxious for your business to open. Some businesses do teaser advertising. A teaser ad may be, the countdown has begun; there are only 60 days until Company of Miami opens. This business may do teaser advertising by erecting a sign where the business will be located. Your business will also need to provide ongoing promotions. Your existing customers will need to be kept informed about developments in your business. You will also need to let potential customers learn about your business and its sizzle. Most new businesses tend to have a token grand opening promotion and do little after that. You need to develop an ongoing promotional program that will keep your business in your target markets minds. If the world doesnt know about your mousetraps advantages and the market doesnt know where your door is, then you will not sell a single mousetrap. The Where of Your Promotional Strategy Your promotional strategy will only be effective if its message gets to your target audience at the appropriate time. The where of promotional strategy involves the media you use to communicate with your target market. There are numerous avenues or media available for promoting your business. The key is to know which media will produce the best results. The media to be used will depend on to whom you want to direct your message, the nature of the message, and when it needs to be presented. Each type of media has advantages and disadvantages. Television offers color, movement, sound, and broad geographic coverage. Radio offers a means to get to a large number of people at various times of the day and night. Newspapers offer daily coverage to a large percentage of an areas households. Direct mail permits you to send your message to a specific group of people. Billboards take advantage of a captive audience while people are in their automobiles. There is no one best medium for all businesses. There is no one best medium for every type of message. When asked which medium is the best, the answer can only be, The one that does the best job of attracting customers per dollar cost. Your promotion budget also influences media selection. You want to get the best return per dollar invested in promotion. One medium may cost less than another, but you need to determine which one will do the most effective job of getting your message to your target market. businesses frequently evaluate media in terms of the cost of reaching each 1000 potential customers. The How Much to Spend Part of Your Promotional Strategy The question of how much money to spend on promoting your business is very difficult to answer. Some businesses spend a certain percentage of projected sales on promotion-related activities. If, for example, you are trying to generate sales of $ 100,000 for the first year, then you may want to review trade data on your type of business to learn what percentage of sales you should spend on advertising. Bank of America reports that the average ad expenses for apparel stores is 2 to 3 percent of sales; for bookstores, 1.5 to 2.5 percent of sales; and for gift stores, 1.5 to 2.5 percent of sales. These figures reflect annual budgets for existing businesses. Your first years promotional budget will need to be a larger percentage of sales because your business will be unknown and you will be trying to divert customers from other businesses. The percentage-of-sales method may provide a general idea of how much to spend, but spending a certain percentage of sales on promotion does not guaran tee that you will generate that level of sales. The best way to determine your promotional budget is to identify what you want to accomplish. This is known as the target approach. If you want to have 8 people come to you each week, then you need to determine what type and amount of promotion you will need to do to achieve that goal. You may find it will take 3 primetime radio spots per day on two different radio stations; a two column, 3inch ad in the local newspaper on Mondays, Wednesdays, and Fridays; 2 billboards located on two major thoroughfares; and 1000 direct mail promotions per month to achieve your goal. The target approach recognizes that you must reach a critical mass before your promotions will have an effect on the market. The percentage-of-sales approach indicates what businesses spent. The target approach determines what you think it will take to achieve your sales goal. The target approach is particularly appropriate for a new venture. There are two other approaches businesses may use to determine their promotional budgets. Some businesses simply try to match their competition. They monitor the number of radio spots aired and the amount of ad space in the newspaper. The businesses then match their major competitors promotional program. This approach has two flaws. First, it assumes that your competitors are doing the right type and amount of advertising. Second, if you dont do a better job of promoting your business than your competition, why should your target market do business with you? The other approach to developing a promotional budget is based on how much you can afford to spend. This may be the least effective approach. It assumes that you have allocated money to all of the other aspects of your business. Any money that is left is what you can spend on promoting your business. You must recognize that you need to do promotions to generate sales. If you hope to have enough sales to leave you with enough money to do promotions, then you have things backwards. It is interesting to note that most people are reluctant to spend much money promoting their business. This reluctance is quite natural. Money spent on promotions offers no assurance that it will bring in enough customers to justify the expense. One of the sayings about advertising is, Only one-half of advertising works. The problem is that you dont know in advance which half it will be! However, promotions should be viewed as an investment that is necessary to generate the level of sales needed to produce your targeted level of profit. The Promotional Mix Most of the discussion of promotional strategy has been focused on advertising. Promotion also includes the name you choose for your business, its sign, personal selling techniques, point-of-purchase displays, special sales promotions, public relations, and publicity. Publicity may be particularly important for a new business. Publicity is defined as media coverage for which you dont pay. Many radio stations, newspapers, and television stations do features on new businesses when they open. If your business is the first of its kind in your area or if it has some special sizzle, you may be able to get the media to do a special feature on it. You should make every effort to get in touch with the media before your business opens. Publicity can be equivalent to thousands of dollars of free advertising. Publicity is also valuable because potential customers tend to pay more attention to features than to advertisements.
Implementing Green Initiative In Malaysia Environmental Sciences Essay
Implementing Green Initiative In Malaysia Environmental Sciences Essay The main objective of this research proposal is to discuss how the research process will be carried out on the selected topic. The topic for this research is Service Industry (Food and Beverage industry) perceptive on implementing Go Green initiative in Malaysia. This topic is chosen due to the fact that there is a limited research that applies to the Malaysian FB market. The purpose of this proposal is to shows how the actual research will be carried out on the topic. However, due to the limitation of the research, the research content will contain background analysis of green practices in Malaysia as well as in other counties. An other aspects of the research are based on demographic, attitude and behaviour of how the service industry has perceived in implementing such concept from its dimension of awareness, understanding and acceptance. By breaking down and studying these aspects, it will help to provide the actual information that is useful for the service industry players to become a sustainable FB industry and take initiative on such practices. This proposal will later discuss how this concept has been implemented in other countries. This is to develop a theoretical framework of these aspects and form a Go Green framework. This includes comparison of current implementations of Go green initiatives. Moreover, the research will also look into whether the government should enforce regulations on the FB industry for Go Green initiatives as default practices. Introduction Irrespective of industries, a business is governed with the intension of being Profitable, Sustainable, Productive and aims at achieving the highest level of customer loyalty towards their products and services. Achievements of profitability in businesses are focused more on increased revenue, lower cost of operations and higher profits. Long term growth, consistent revenue and profits, low cost of labour and resources, and being self-sufficient is the focus of businesses in terms of sustainability. Optimal usage of resources, Better utilization and optimal usage of assets are the main focus of businesses for productivity. Increased customer loyalty and increase in customer traffic are the focus of businesses for customer loyalty. In the above mentioned context, sustainability and productivity is a major impact to the FB organization to achieve positive profitability. As a result of industrys major impact, Going Green concept focuses service industry to become sustainable and productive with low cost, and optimal utilization of both assets and resources. Research Problem The idea of going green is relatively new to the food service industry in Malaysia compare to other industry sectors. This is due to the fact that there is limited industrial research and government regulations undertaken on green restaurant concept implementation and its practices in Malaysian market context. Malaysian FB industry is not a highly regulated market by the Malaysian government. Licenses to operate a FB outlet is not a combined effort of various agencies but limited to Ministry of Health and other licensing agencies. Department of environment and other agencies are generally not involved. The legislations / rules and laws of Department of environment and other related agencies are more concentrated on environment issues that are generated by commercial establishments in terms of pollution control and not green initiatives. Therefore, this research focuses on understanding and comprehension of various processes, methodologies and best practices for a Go Green framework for the food and beverage industry in Malaysia. There are two reasons that this research has carried out on this specific topic. Green related articles were already published in Malaysia. Environmental concerned green programmes have been implemented in Malaysia since many years ago. And also many articles that related to its programmes has being published in various sectors like waste management, green building, recycle policy, organic food sectors, hospitality and tourism sector, and etc. Especially in service industry perceptive, there are very limited or almost none have been published green related articles. Provided government regulations are not clearly specify for service industry. There available data like environmental education, green building index, green technology guidelines and process, however, there are no clear information that are stated for service industry to follow. Appendix 1 shows that industry commitment in Green initiative has increased from 2008 to 2009, thus research was analyzed by restaurant industry forecast, 2010. However, such kind of focus has not been done in Malaysia restaurant industry. These shows that service industry in Malaysia has very limited research that give clear information on Go green implementation. From this research, industry will benefit the actual information of industry players perceptive and the best suitable framework of Go green implementation in Malaysian market context. Research Objective To measure the degrees of industry awareness towards the green restaurant concept in Malaysia market context. To identify and understand existing knowledge of green restaurant concept among Malaysia market. To discover the market acceptance ability of green restaurant concept. Develop a framework for the industry to accept Go Green concept to be implemented for long term sustainability. Objectives of the research aim to understand the used of Go green concept in service industry. This is due to limited research has not been done in this particular study area in Malaysia. The outcome of the research will not only benefits to the industry players but also will give a clear framework of how industry can sustain by developing this idea. Therefore, the research will carry out to investigate how industry perceived and identify needs of framework to implement the concept. Research Questions How good is the industry player aware of a green restaurant concept? What is their understanding of the Green restaurant concept, and what is their current contribution towards going green? What is their existing methods or processes of having a sustainable business? Is the Malaysian Food and beverage market willing to accept green restaurant concept practises? Is the food and beverage industry acceptable for the Go green initiatives to be a government regulation? Literature Review Definition Go Green or Going Green is a concerned with the protection of the environment (Oxford Advanced learners Dictutionary, 2000); steps to conserve energy, reduce pollution and save money ( The U.S. Chamber of commerce Small Business Nation). Caroline S. Tauxe (2009, Vol.5 No.1) mentioned that green practices as a cost-saving response to the effect of high energy prices on operations and on supply and distribution chains, and these measures are valued first in terms of efficiency gains. In restaurant industry, green restaurants may be defined as new or renovated structures designed, constructed, operated, and demolished in an environmentally friendly and energy-efficient manner (Lorenzini 1994, 119) cited by Hsin-Hui Hu, H.G. Parsa, and Self.J, 2010. In Union for reform Judaism (2010) stated that going green defines as the activity of adding sustainability principles and considerations into the planning process of an event or organizational or personal lifestyle. According to Ministry for the environment of New Zealand defines a sustainable industry as an industry that anticipates economic, environmental and social trends to minimise risk and takes opportunities to improve comparative advantage. A research of Schubert.F (2008) mentioned that companies across all sectors try to develop products and practices with minimized environmental effect as part of social responsible practices, but also in order to establish themselves in a new niche for consumers with environmental concerns this is also true for the hospitality and tourism industry where businesses often rely on the integrity of the environment. Hotels located in natural areas such as mountains or beaches for example, are especially dependent on the healthiness of their sites, and therefore some have been engaging in green practices and eco-tourism for several years. Restaurants however, are often less dependent to such environmental factors and have therefore shown less care for these issues. Areas of green practices Green restaurant association (GRA) explained that fully transformed green restaurant provides a comprehensive and user-friendly method of rewarding existing restaurants foodservices operations, new builds, and events with points in each of the green restaurant associations seven environmental categories. Seven categories which compiled with water efficiency, waste reduction and recycling, sustainable furnishings and building materials, sustainable food, energy, disposables, and chemical and pollution reduction. Hence, the restaurant who are pursuing for becoming fully integrated green restaurant from GRA are also require to use products like- chlorine-free paper products, nontoxic cleaning and chemical products, renewable power, and green building and construction (Wallace.A, 2005). One of the most popular going green concepts is done by practicing the 3R principle which is by reducing, reusing, and recycling the resources used, using organic products, and installing equipments with green technology. In the restaurant industry, small daily savings often make the difference between long-term profit and loss (Restaurant waste minimization guidebook, State of Havaii). In addition, a restaurants costs go up when it installs pricey equipment to make its operation more sustainable and pay extra to source ingredients that meet sustainability standards (Observer,2010). Furthermore, Schubert.F (2008) highlighted that the details of creating an Environmentally Sustainable Restaurant Industry- Green restaurant association (GRA) has also provides guideline for the following areas: Energy Efficiency Conservation: Energy efficient technologies and conservation practices exist for lighting, heating, ventilation, air-conditioning, foodservice appliances, office equipment and transportation. Water Efficiency Conservation: Water efficient technologies and conservation practices exist for foodservice appliances, equipment, and landscaping. Recycling Composting: Recycling services exist for many waste products such as glass, plastic, metal, cardboard, mixed paper, grease, ink toner cartridge. Food waste can be diverted from landfills and made into nutrient-rich soil through the use of a composting service or an on-site system. Sustainable Food: Sustainable food products support the long-term maintenance of ecosystem and agriculture for future generations. Organic agriculture prohibits the use of toxic synthetic pesticides and fertilizers, irradiation, sewage sludge, and genetic engineering. Locally grown food reduce the amount of pollution associated with transportation primarily by fossil fuels. Plant-based food require fewer natural resources and create less pollution per calorie consumed. Pollution Prevention: Pollution prevention is achieved through source reduction, reuse, or improving operational practices. Recycled, Tree-free, Biodegradable Organic Products: Recycled products are made from materials that are collected from post-consumer or post-industrial waste sources. Tree-free products are made from alternative plant sources such as hemp or kenaf. Biodegradable products are capable of being decomposed by biological agents, especially bacterial. Organic products are grown without the use of toxic synthetic pesticides and fertilizers, irradiation, sewage sludge, and genetic engineering. Chlorine-Free Paper Products: Chlorine-free paper products are unbleached or whitened with alternatives such as hydrogen peroxide, oxygen, and ozone. Non-toxic Cleaning Chemical Products: Non-toxic cleaning and chemical products are biodegradable, free of hazardous ingredients, and are safe for people, animals and environment when used properly. Green Power: Electricity and power is available from renewable resources such as wind, solar, geothermal, small hydro and biomass. These energy sources cause dramatically less air pollution and environmental damage compared to fossil fuel, nuclear, and large-scale hydroelectric energy sources. Green Building Construction: Green design and construction practices significantly reduce or eliminate the negative impact of buildings on the environment, occupants, and the local community. Education: Education of staff on the environmental impact of the restaurant industry and a path toward ecological sustainability. Benefit of Go Green Publicity The GRA and its certified green restaurants have been featured in the following media outlets: NBC Nightly News, The Wall Street Journal, Time Magazine, CNN, The Washington Post, The New York Times, National Public Radio (NPR) and etc (cited by dinegreen.com). Cut costs In dine-green website mentioned that some restaurants that are green certified save thousands of dollars each year, and through the help of the GRAs consultants, are able to access rebates, incentives and other money saving programs. Improve staff productivity and morale Staff awareness of going green due to the fact that the industry is currently run by young entrepreneurs who are aware of the environmental issues. GRA have reported that staff productivity and morale increase upon their certification. Restaurant employees have demonstrated that they want to work for businesses that are making real, credible and transparent environmental changes. Being a part of the solution to our worlds environmental problems goes a long way in gaining a restaurant employees loyalty. (Cited in dinegreen.com) Increase in new customers and customer loyalty Eating out has always been considered a splurge or extravagance in the average Americans budget. The growing trend in restaurant dining is that consumers want to feel as if they have done something good, other than just having nice meal. This fact alone can drive in new customers and create loyal ones. (Cited in dinegreen.com) Stay ahead of legislation Environmental legislation for restaurants is sweeping across the world, from plastic bag and Styrofoam bands, to recycling mandates. More and more cities are in the process of either considering or passing legislation relating to matters of restaurants and the environment. Because Certified Green restaurants have already completed these important environmental changes voluntarily, when legislation strikes, the GRAs restaurants are able to continue running their businesses while their competitors are scrambling to comply with the latest mandates. (Cited by dinegreen.com) Industry perception and acceptance of Go Green According to Oxford Dictionary for the Business World (1993), perception is an intuitive recognition of and an aesthetic quality; a way of seeing, understanding. Perception is the terms used to cover those processes, which gives coherence, unity and meaning to a persons sensory input. It involves all those processes we use to select, sort, organise and interpret sensory data to make meaningful and coherent picture of our world (Rice, 1993) cited by Kamal Izzuwan Bin Ramli, Noor Suhaila Binti Yusof, Muharis Bin HJ. Mohamed, 2004). A frequent research by Hu.H.H, Parsa.H.G and Self.J (2010) said that knowledge of sustainable restaurant operation is an important determinant of intention to patronize a green restaurant. Research Conceptual Framework Awareness of going green The following are some points that will be made during the awareness stage. Awareness of the businesses on the green initiatives, Availability of information for these businesses about going green Understating green objectives The following are some points that will be made during the understanding stage. Existing knowledge on going green Knowledge on the impact of the current environment on not going green. Knowledge on how they can be profitable and have a sustainable business by going green Acceptance of going green The following are some points that will be made during the acceptance stage. Weather they are willing to invest in going green initiatives Participation in going green by changing business processes Investments into resources to go green Methodology Methodology of this research will be used base on the primary data and secondary data. Primary data will be collected by using survey questionnaires to the restaurant managers and owners around Kuala Lumpur. Secondary data will be gathered from the relevant academic journals, books, published magazines and articles, and also internet sources. Basically, the survey questionnaires will be distributed to three different types of restaurant such as: fast food restaurants, casual dining restaurants and semi-fine dining or fine dining restaurants. Approximately 30 survey questionnaires will be distributed as sample. The questionnaires will be demonstrated in demographic, attitude and behaviour study on each type of restaurants. This is to ensure there is a balance in different types of service restaurants owner perceptive on Go green concept implementations in Malaysia. The outcome of this survey will give better understanding on how restaurant owners aware and deep analysis of their understanding on this concept. And also it will help to indicate the best options of practices needed for the Malaysian market context. Secondary data will be collected from academic journals, books, relevant magazines and articles, and internet sources. This will enhance the better understanding on theoretical framework of Go green concept practices. In additionally, local government data and non-government organisation data will also include in this research. This is to clarify such concept has been performed in other industry sector as well as to identify the availability of Green supply chain in Malaysia. From above mention data collections, this research will shows industry perceptive on implementing Go green concept and it will also show the best options of practices for Malaysia market which may or may not be an exact practices to compare to other country.
Tuesday, August 20, 2019
Lord Of The Flies :: essays research papers
Lord of the Flies Essay      Jack Merridew is a symbol for savagery. From the very beginning, he seems to harbor emotions of anger and savagery. At first, he is the leader of his choir group, who become hunters as the book progresses. Finally, his savage personality and ability to tell people what they want to hear, allows him to overtake Ralph as chief. The three points I will be talking about in this essay are Jack’s character, Jack’s symbolism, and the moral or lesson Golding is trying to teach us throughout the story.      Jack Merridew is a young boy, probably the same age as Ralph, possibly older. On pg. 20 Golding describes Jack as “…tall, thin and bony; and his hair was red beneath the black cap. His face was crumpled and freckled, and ugly without silliness. Out of this face stared two light blue eyes, frustrated now, and turning, or ready to turn, to anger.'; Jack’s eyes are always used in the novel to depict his emotions, as they are in the quote above. When the boys land on the island they are all wearing their school uniforms, but Jack and his choir are wearing cloaks and caps. Oddly enough, Jack is one of the only boys whose last name is learned. I think the author does this to make Jack stand out. He is a very important character because throughout this whole novel, Golding depicts this island and savagery to everyday life. Jack is the perfect character to play this role due to his temperament and power hungry acts. Jack is solely concerned with hunting, and cannot see the necessity of other things that can keep them alive. Fire, an important necessity, is carelessly abused and treated by Jack. His whole existence and survival depend on fire yet his mail goal is to hunt and kill. His controlling and persuasive behavior, allow him to take over the chief position towards the end of the novel.      The novel, Lord of the Flies is a novel involving a great deal of symbolism. Different characters provide different symbols. Jack is a symbol of savagery and anarchy. Golding relates this to the evil and cruel people in the world. When Jack first arrives on the island he is excited to have rules for their new settlement. Jack exclaims on pg. 33 “ We’ll have rules!'; he cried excitedly. “Lots of rules!…'; Jack changes his view on rules towards the end of the story because he rebels from Ralph’s leadership and starts his own clan.
Monday, August 19, 2019
Electrolysis :: Papers
In chemistry, the production of chemical changes by passing an electric current through a solution or molten salt (the electrolyte), resulting in the migration of ions to the electrodes: positive ions (cations) to the negative electrode (cathode) and negative ions (anions) to the positive electrode (anode). During electrolysis, the ions react with the electrode, either receiving or giving up electrons. The resultant atoms may be liberated as a gas, or deposited as a solid on the electrode, in amounts that are proportional to the amount of current passed, as discovered by English chemist Michael Faraday. For instance, when acidified water is electrolysed, hydrogen ions (H+) at the cathode receive electrons to form hydrogen gas; hydroxide ions (OH-) at the anode give up electrons to form oxygen gas and water. One application of electrolysis is electroplating, in which a solution of a salt, such as silver nitrate (AgNO3), is used and the object to be plated acts as the negative electrode, thus attracting silver ions (Ag+). Electrolysis is used in many industrial processes, such as coating metals for vehicles and ships, and refining bauxite into aluminium; it also forms the basis of a number of electrochemical analytical techniques, such as polarography. Faraday's laws ============== Three laws of electromagnetic induction, and two laws of electrolysis, all proposed originally by English scientist Michael Faraday: Induction (1) a changing magnetic field induces an electromagnetic force In a conductor; (2) the electromagnetic force is proportional to the rate of change of the field; (3) the direction of the induced electromagnetic force depends on the orientation of the field. Electrolysis (1) the amount of chemical change during electrolysis is proportional to the charge passing through the liquid; (2) the amount of chemical change produced in a substance by a given amount of electricity is proportional to the electrochemical equivalent of that substance. Faraday's constant ================== Constant (symbol F) representing the electric charge carried on one mole of electrons.
Sunday, August 18, 2019
Directing Television Programs :: Media Entertainment Essays
Directing Television Programs Directing Television programs requires hardwork and dedication and this involves taking some risks about your life too because as a television director you have to work with different people of different characters and when people are on stage performing they have to work according to your directions. People become tense on stage and they sometimes become frustrated easily by being asked to repeat the same thing so many times and some end up losing temper and they can sometime injure the director both emotionally and physically. There is never free time for television directors, instead of paying more attention to the family needs they devote so much time to their work because of the artistic ideology they posses, wherever they are they should be thinking about how they will direct in the next project and what new things to add on that particular program to put a new look hence giving inadequate attention to their partners/family. â€Å"Rafkin recounts how his directing of temperame ntal actors, as he confronted their frustrations and dodged their blows, made life on TV set a world unto itself. Indeed, having a good sense of humor helped him survive three divorces and as many open-heart surgeries ( Alan Rafkin, Tales from TV's Most Prolific Sitcom Director). †Directors hardly find time to rest since some of them work from morning until sunset and they can have problems with their health. According to Joe Michael from early morning news and talk shows, â€Å" Directors of network morning news programs have one of the toughest jobs. They are responsible for directing ten hours of live programming per week, fifty-two weeks a year. It is a formidable challenge, not only because of the sheer quantity of material, but also because of its variety. The 7-9 a.m. morning programs are a grab bag of formats, combining news, interviews, cooking and lifestyle segments, live remotes, and musical performance (Brian Rose 1). In an interview between Larry Auerbach and David Pressman from the Daytime Dramas, they said. â€Å"Directors of soap operas are hard working directors in the entertainment industry. Unlike their counterparts in film and theatre, their activities are not limited to one or two projects a year, with lots of long planning and down time in between. Even the directors of prime time television, who they most closely resemble, still lead a life of comparative ease, with a schedule measured by, at most, a little more than a dozen hours of actual on-air production per season, mixed with repeats and months off a summer vacation. Directing Television Programs :: Media Entertainment Essays Directing Television Programs Directing Television programs requires hardwork and dedication and this involves taking some risks about your life too because as a television director you have to work with different people of different characters and when people are on stage performing they have to work according to your directions. People become tense on stage and they sometimes become frustrated easily by being asked to repeat the same thing so many times and some end up losing temper and they can sometime injure the director both emotionally and physically. There is never free time for television directors, instead of paying more attention to the family needs they devote so much time to their work because of the artistic ideology they posses, wherever they are they should be thinking about how they will direct in the next project and what new things to add on that particular program to put a new look hence giving inadequate attention to their partners/family. â€Å"Rafkin recounts how his directing of temperame ntal actors, as he confronted their frustrations and dodged their blows, made life on TV set a world unto itself. Indeed, having a good sense of humor helped him survive three divorces and as many open-heart surgeries ( Alan Rafkin, Tales from TV's Most Prolific Sitcom Director). †Directors hardly find time to rest since some of them work from morning until sunset and they can have problems with their health. According to Joe Michael from early morning news and talk shows, â€Å" Directors of network morning news programs have one of the toughest jobs. They are responsible for directing ten hours of live programming per week, fifty-two weeks a year. It is a formidable challenge, not only because of the sheer quantity of material, but also because of its variety. The 7-9 a.m. morning programs are a grab bag of formats, combining news, interviews, cooking and lifestyle segments, live remotes, and musical performance (Brian Rose 1). In an interview between Larry Auerbach and David Pressman from the Daytime Dramas, they said. â€Å"Directors of soap operas are hard working directors in the entertainment industry. Unlike their counterparts in film and theatre, their activities are not limited to one or two projects a year, with lots of long planning and down time in between. Even the directors of prime time television, who they most closely resemble, still lead a life of comparative ease, with a schedule measured by, at most, a little more than a dozen hours of actual on-air production per season, mixed with repeats and months off a summer vacation.
Saturday, August 17, 2019
Depiction of Native Americans in American Film Essay
In today’s society there are many people living in poverty. All across America there are different projects and reservations where the less fortunate reside. Statistics show that mostly minorities live in these different locations. Native Americans and African Americans are two of the more popular races living in these places. The group suffering the most in these situations is the youth. Although both Native American and African American children living on a reservation or in the projects experience a terrible community, have little to no faith, and a broken family structure, African American youth living in the projects have it worse than Native American children living on a reservation. First, one of the most common living situations for less fortunate African Americans is in the projects. A project is a public living environment that is government owned. Although these buildings are government owned they are far from nice looking. Most of the buildings have no windows, are run down, dirty, and old. The government’s main goal is to maintain affordable housing not to make them the best looking homes in town. The projects aren’t a good environment for a child to be raised. Throughout these neighborhoods different gangs can be found. These gangs are built to defend the different areas in the projects. The gangs bring major violence to the area and are one of the main causes of death. At a young age children join these gangs and are raised to be violent. Many of them decorate the buildings they are living in with graffiti expressing their gang colors, symbols, or motto. In contrast, while Native American youth also live in poor housing, the environment is safer than the projects. A reservation is an area set aside for a specific type of land use or activity, or for use by a particular group of people, mostly Native Americans. Similar to the projects, houses on a reservation are old, beat down, and dirty. The houses on a reservation are government owned as well. Although these two locations are very similar they also differ. The reservation is a safer place then the projects. On the reservation there is a couple cases of mild violence but they aren’t as severe as the violence in the projects. Therefore, the reservations environment is a better environment than the projects. Secondly, many of the young people have no faith growing up in the projects. A lot of them believe their only way out of the projects is to become a basketball or football player or to become a top selling rap artist. At as young as sixteen years of age most African American males end up in jail, deceased, or selling drugs. A lot of them are also lead to believe that if they don’t do what every other man on the streets is doing, then they won’t make it anywhere in life. On the reservation the kids believe their only way out is to become NBA players or â€Å"powwowers†. Powwower’s are traditional Native American cheerleaders or dancers. Much like the African Americans growing up in the projects, the life expectancy rate for those living on a reservation is in the mid forties. Considering that both of these locations are in the United States mid forties is very young of age. Many of these people don’t live very long because they don’t have enough money to take care of themselves as well as their families. They also aren’t able to live a healthy lifestyle which shortens their days. Death is common in the two locations which leaves these two young groups wondering what’s beyond the age forty. Lastly, family structure is very important in a household. In the projects many of the homes lack a very strong family structure. Children growing up in the projects nine times out of ten don’t have both parents in the home. Most of them are drug dealers, alcoholics, prostitutes, or doing any and everything to try and provide for the child. Although these parents are trying to provide for their children a lot of the time they are also on welfare. Moreover, these children’s parents aren’t ever around, they sometimes go days without having anything to eat. Many of the young men follow after the footsteps of their father, older brother, or uncles which is why this cycle has continued for so long. Native Americans typically stick together as a unit. According to Sherman Alexie, an award winning author who grew up on a reservation, â€Å"Native American children are taught to be suspicious of Caucasian people. †Native Americans teach this to their children because there are many people in America that are against minorities and believe that just because they are the majority they’re better. A lot of the parents on a reservation go from job to job not being able to keep one job for a long period of time. Many of these parents are also alcoholics. On the other hand, some of these families on these reservations are very family oriented unlike the African American families in the projects. These Native American families have up to seventeen family members living in one house. They keep their families very close and are very supportive of one another rather then being against each other like African Americans. The parents watch over their children to make sure they don’t go down the wrong path in life. Although these families are experiencing hard times they cheer each other up and manage to smile every once in a while. Therefore, the Native Americans family structure is stronger then African Americans. In conclusion, Native American youth living on a reservation have it better then African American youth living in the projects. Both of these minorities are going through some hardships. From alcoholic parents to not having anything to eat they both are suffering as young children. Native American families provide a safer living environment, work harder, and look after one another, where as African Americans are against one another, on the streets all day, and are strongly associated with violence. As the years go on these families are hoping that the government will separate people in the projects and those living on reservations and provide them both with a better living situation. If these environments are separated the United States will be one step closer to eliminating violence in America.
Friday, August 16, 2019
The demand for telecommunications is rapidly increasing in Belize Essay
Research has found that an estimated fifty million minutes of international long distance telephone calls originate from Belize each year. The government has aimed to ensure that consumers have lower prices, higher quality services, wider array of service choices, and state of the art technology. It also seeks to improve the efficiency of numerous business ventures which would facilitate the economy of the country. An improved telecommunications infrastructure will also increase the level of foreign investment. The telecommunications sector has been constrained by limited financial ability to invest in development of new infrastructure (Fox 103, 2007). As a state run institution, BTL has found it difficult to maintain a state of the art telecommunications network. Satellite, cellular, and information technologies are changing at a rapid rate. Belize already faces several disadvantages as compared with its neighbors because it is losing competition in terms of cellular teledensity. It also has the greatest unsatisfied demand for services and the longest average wait for installation of telephone lines. It also suffers from a disadvantage in terms of the number of lines per employee and level of investment per employee. BTL has invested twenty dollars in telecommunications for every inhabitant. Other countries with similar economic levels have invested two to ten times higher. The country has annually invested less in telecommunication than the amount needed to maintain the current level of personal welfare enjoyed. The low investment rate has created several problems for BTL (Fox 103, 2007. Research conducted for a group of Belizeans determined that forty percent of the participants had no idea about the telecommunication reforms. Twenty percent claimed that government plans to reform the telecommunication sector would fail. The government aims to ensure that the demand for telecom services will increase if the level of services is upgraded and modernized. The country aims to privatize and liberalize the sector which would give an incentive for private organizations to provide services in remote areas of the country. Numerous communities in Belize do not have access to adequate telecommunication services. Private companies have been selected to tap for customers who would provide a large number of citizens with the opportunity to obtain telecommunications services. The Public Utilities Commission which was formed in the late 1990s regulates the telecommunications industry in Belize. It has worked with the government to develop a policy framework for the telecommunications sector. This policy is the future blueprint and development of the industry (Cronin 31, 2007). The Belize Telecommunications Act was passed in 2002 which allowed all licenses, permits, and permission for operating until the expiry of previous licenses. This act allows the development of the telecommunications industry by the system of competition. It has granted two licenses to the Belize Telecommunications Limited and International Telecommunications Limited. An individual license was also provided to Speednet Communications Limited. The PUC has granted an estimated twenty licenses for internet service providers, data networks, and private domestic networks (Cronin 32, 2007). The PUC has also allowed the improvement in the set of rules and software applications to improve the quality of communications. Belize has not managed to open its telecommunications market to competition and privatization. As a result it has been experiencing slower sector growth and higher prices as compared with its neighbors. High prices and the slow rate of innovation have been identified as being responsible for the slow pace of development (Cronin 29, 2007). There are also limited opportunities for entrepreneurial initiatives. The new government aims to properly design and implement reforms in the telecommunications sector. It requires political will and capacity to reform which would assist in the development of the telecommunications sector. It also requires the need for clear policies and basic rules of the game. The policy for licensing new companies must be clear as it would ensure that the sector structure is secure in the future. The pricing rules must be well defined which would allow firm numbers and simple formulas for automatic adjustments to hold for several years. Another requirement is the powers of the regulatory authority and the decision making processes will be used in interactions with regulators. Credible and stable sector policies and rules are another objective of the government. They aim to create a broad consensus on the reform package (Cronin 30, 2007). Another important step is the government seeks to add credibility to the reform process by relating the process to its success. Good telecommunications laws also need to be implemented according to the objectives of the new government. The current legislation needs to be upgraded so that it can assist in telecommunication reforms in Belize. A major task of the Belizean government has been to create credibility for its telecommunications reform policy. Private investors believe that the absence of credibility would result in the risk of expropriation and having investors taken hostage in terms of the ability of the government to force utilities to charge unprofitable rates for their services. While the government wants to encourage private investment, it must create an institutional arrangement that limits their own ability to behave opportunistically once private telecom operators undertake their investments. The creation of regulatory bodies creates questions concerned with accountability and autonomy. Empirical studies that have studied the Belizean telecommunication sector have tried to explain the partial telecommunications reforms or the effects of political and institutional variables on network deployment. Research has explored how new political institutions measured by index of checks and balances affect the long run level of penetration in Belize (Cronin 39, 2007). Political limits have a strong and positive relationship with the growth of main lines. It highlights the importance of policy for promoting steady and strong incentives to private investors in a sector where opportunistic behavior might be expected. Other researchers studied the effects of telecommunications regulation and political variables in which they found that these variables help explain the level of network expansion. A better and specific regulatory environment leads to greater investments in telecommunications. Ownership and competition by private investors tend to create favorable environment for the expansion of telecommunications. Regulation helps assist the private firms that enter the telecommunications sector of Belize. Research conducted for the links between privatization and network expansion found that privatization is strongly linked with the efficiency and reliability of the telecommunications sector. Competition a major variable can have a positive effect on the telecommunication sector. Regulation is however considered to negative with relation to network expansion. Regulatory environment constitutes an important factor for private organizations that seek to operate in Belize. Strategic decisions made by companies can be linked with traditional economic factors and regulatory conditions. The performance of the telecom industry affects and is affected by the political and regulatory decisions. Privatization, liberalization and regulatory enhancement are linked and influence each other in the success of the telecom industry (Cronin 69, 2007). Belizean telecommunications market is an emerging market which is considered risky by major telecom operators. It also suffers from volatility because of the vulnerability of the economy to market fluctuations. Consumers in Belize are also sensitive to prices even during the times of economic boom. Low prices and regulations make Belize an unattractive option for Western telecom companies. Despite major bills and reforms, the sector continues to be dominated by the BTL. Belize Telemedia retains its monopoly and hegemony over the telecommunication sector. It is also favorably supported by the government which continues to provide economic assistance to the company. The sluggish capital market and uncertainty about future economic development in Belize means that carriers will prefer technology that makes the most of existing infrastructure. This will increase the sales opportunities with products that offer reliable and efficient service.
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