Promotional Strategy Essay Example for Free

Promotional Strategy Essay There are various ways to communicate with potential customers. Promotional strategy includes a mix of advertising, publicity, sales promotions, personal selling, and public relations. Each component of the promotional mix plays a role in your effort to have potential customers learn about your business and buy your goods or services. Your promotional strategy must address the who, what, when, where, and how much money to spend. The Who of Your Promotional Strategy No business can be all things to all people, and no business has an unlimited amount of money to spend on its promotions. You will need to be sure you direct your effort and money to your target market. The better you can identify who is in your target market, where they live, what magazines and newspapers they read, what television stations they watch, and what radio stations they listen to, the higher the probability that you will be able to get their attention and influence their behavior. If you can identify your target markets demographics, then you can check the listenership, viewership, and readership profiles for various media, including local radio stations, newspapers, magazines, and television stations. For example, if you are opening a clothing store and the primary target market is teenage girls, then you should review the rating of radio listenership in your geographic area. Most radio stations have a copy of the ratings. You will be able to determine which radio station has the highest listenership in that age category. The A. C. Nielsen rating service does the same for television viewership. The What of Your Promotional Strategy The what involves determining the message you should communicate to your target market. Your promotional strategy is intended to take people who may have varying degrees of interest in your type of goods and services and get them to become your customers. You will need to know who they are, who they are currently buying from, why they are buying the goods and services, and to what extent they are still customers in search of a business. Your promotional strategy is intended to get the people in your target market to modify their behavior. The message you send to the people in your target market must be tailored to their mental frameworks. Your message must also provide the incentive for them to do business with you. Your promotional strategy should be based on: (1) Who do you want to influence? (2) What do you have to offer them that is better than the competition? and (3) What do I need to communicate to them to get them to become my customers? Your promotional strategy should emphasize your competitive advantage(s). Successful promotional strategies are based on the concept, If everyone is offering a steak, then you must sell your sizzle! You must know what your target market values. Your strategy should highlight your businesss unique selling points/propositions. The When of Your Promotional Strategy There are four major intervals for promoting your business. The first is preening promotion. It is very important for a new business to generate customer interest before your business opens its doors. You want your target market to be anxious for your business to open. Some businesses do teaser advertising. A teaser ad may be, the countdown has begun; there are only 60 days until Company of Miami opens. This business may do teaser advertising by erecting a sign where the business will be located. Your business will also need to provide ongoing promotions. Your existing customers will need to be kept informed about developments in your business. You will also need to let potential customers learn about your business and its sizzle. Most new businesses tend to have a token grand opening promotion and do little after that. You need to develop an ongoing promotional program that will keep your business in your target markets minds. If the world doesnt know about your mousetraps advantages and the market doesnt know where your door is, then you will not sell a single mousetrap. The Where of Your Promotional Strategy Your promotional strategy will only be effective if its message gets to your target audience at the appropriate time. The where of promotional strategy involves the media you use to communicate with your target market. There are numerous avenues or media available for promoting your business. The key is to know which media will produce the best results. The media to be used will depend on to whom you want to direct your message, the nature of the message, and when it needs to be presented. Each type of media has advantages and disadvantages. Television offers color, movement, sound, and broad geographic coverage. Radio offers a means to get to a large number of people at various times of the day and night. Newspapers offer daily coverage to a large percentage of an areas households. Direct mail permits you to send your message to a specific group of people. Billboards take advantage of a captive audience while people are in their automobiles. There is no one best medium for all businesses. There is no one best medium for every type of message. When asked which medium is the best, the answer can only be, The one that does the best job of attracting customers per dollar cost. Your promotion budget also influences media selection. You want to get the best return per dollar invested in promotion. One medium may cost less than another, but you need to determine which one will do the most effective job of getting your message to your target market. businesses frequently evaluate media in terms of the cost of reaching each 1000 potential customers. The How Much to Spend Part of Your Promotional Strategy The question of how much money to spend on promoting your business is very difficult to answer. Some businesses spend a certain percentage of projected sales on promotion-related activities. If, for example, you are trying to generate sales of $ 100,000 for the first year, then you may want to review trade data on your type of business to learn what percentage of sales you should spend on advertising. Bank of America reports that the average ad expenses for apparel stores is 2 to 3 percent of sales; for bookstores, 1.5 to 2.5 percent of sales; and for gift stores, 1.5 to 2.5 percent of sales. These figures reflect annual budgets for existing businesses. Your first years promotional budget will need to be a larger percentage of sales because your business will be unknown and you will be trying to divert customers from other businesses. The percentage-of-sales method may provide a general idea of how much to spend, but spending a certain percentage of sales on promotion does not guaran tee that you will generate that level of sales. The best way to determine your promotional budget is to identify what you want to accomplish. This is known as the target approach. If you want to have 8 people come to you each week, then you need to determine what type and amount of promotion you will need to do to achieve that goal. You may find it will take 3 primetime radio spots per day on two different radio stations; a two column, 3inch ad in the local newspaper on Mondays, Wednesdays, and Fridays; 2 billboards located on two major thoroughfares; and 1000 direct mail promotions per month to achieve your goal. The target approach recognizes that you must reach a critical mass before your promotions will have an effect on the market. The percentage-of-sales approach indicates what businesses spent. The target approach determines what you think it will take to achieve your sales goal. The target approach is particularly appropriate for a new venture. There are two other approaches businesses may use to determine their promotional budgets. Some businesses simply try to match their competition. They monitor the number of radio spots aired and the amount of ad space in the newspaper. The businesses then match their major competitors promotional program. This approach has two flaws. First, it assumes that your competitors are doing the right type and amount of advertising. Second, if you dont do a better job of promoting your business than your competition, why should your target market do business with you? The other approach to developing a promotional budget is based on how much you can afford to spend. This may be the least effective approach. It assumes that you have allocated money to all of the other aspects of your business. Any money that is left is what you can spend on promoting your business. You must recognize that you need to do promotions to generate sales. If you hope to have enough sales to leave you with enough money to do promotions, then you have things backwards. It is interesting to note that most people are reluctant to spend much money promoting their business. This reluctance is quite natural. Money spent on promotions offers no assurance that it will bring in enough customers to justify the expense. One of the sayings about advertising is, Only one-half of advertising works. The problem is that you dont know in advance which half it will be! However, promotions should be viewed as an investment that is necessary to generate the level of sales needed to produce your targeted level of profit. The Promotional Mix Most of the discussion of promotional strategy has been focused on advertising. Promotion also includes the name you choose for your business, its sign, personal selling techniques, point-of-purchase displays, special sales promotions, public relations, and publicity. Publicity may be particularly important for a new business. Publicity is defined as media coverage for which you dont pay. Many radio stations, newspapers, and television stations do features on new businesses when they open. If your business is the first of its kind in your area or if it has some special sizzle, you may be able to get the media to do a special feature on it. You should make every effort to get in touch with the media before your business opens. Publicity can be equivalent to thousands of dollars of free advertising. Publicity is also valuable because potential customers tend to pay more attention to features than to advertisements.

Implementing Green Initiative In Malaysia Environmental Sciences Essay

Implementing Green Initiative In Malaysia Environmental Sciences Essay The main objective of this research proposal is to discuss how the research process will be carried out on the selected topic. The topic for this research is Service Industry (Food and Beverage industry) perceptive on implementing Go Green initiative in Malaysia. This topic is chosen due to the fact that there is a limited research that applies to the Malaysian FB market. The purpose of this proposal is to shows how the actual research will be carried out on the topic. However, due to the limitation of the research, the research content will contain background analysis of green practices in Malaysia as well as in other counties. An other aspects of the research are based on demographic, attitude and behaviour of how the service industry has perceived in implementing such concept from its dimension of awareness, understanding and acceptance. By breaking down and studying these aspects, it will help to provide the actual information that is useful for the service industry players to become a sustainable FB industry and take initiative on such practices. This proposal will later discuss how this concept has been implemented in other countries. This is to develop a theoretical framework of these aspects and form a Go Green framework. This includes comparison of current implementations of Go green initiatives. Moreover, the research will also look into whether the government should enforce regulations on the FB industry for Go Green initiatives as default practices. Introduction Irrespective of industries, a business is governed with the intension of being Profitable, Sustainable, Productive and aims at achieving the highest level of customer loyalty towards their products and services. Achievements of profitability in businesses are focused more on increased revenue, lower cost of operations and higher profits. Long term growth, consistent revenue and profits, low cost of labour and resources, and being self-sufficient is the focus of businesses in terms of sustainability. Optimal usage of resources, Better utilization and optimal usage of assets are the main focus of businesses for productivity. Increased customer loyalty and increase in customer traffic are the focus of businesses for customer loyalty. In the above mentioned context, sustainability and productivity is a major impact to the FB organization to achieve positive profitability. As a result of industrys major impact, Going Green concept focuses service industry to become sustainable and productive with low cost, and optimal utilization of both assets and resources. Research Problem The idea of going green is relatively new to the food service industry in Malaysia compare to other industry sectors. This is due to the fact that there is limited industrial research and government regulations undertaken on green restaurant concept implementation and its practices in Malaysian market context. Malaysian FB industry is not a highly regulated market by the Malaysian government. Licenses to operate a FB outlet is not a combined effort of various agencies but limited to Ministry of Health and other licensing agencies. Department of environment and other agencies are generally not involved. The legislations / rules and laws of Department of environment and other related agencies are more concentrated on environment issues that are generated by commercial establishments in terms of pollution control and not green initiatives. Therefore, this research focuses on understanding and comprehension of various processes, methodologies and best practices for a Go Green framework for the food and beverage industry in Malaysia. There are two reasons that this research has carried out on this specific topic. Green related articles were already published in Malaysia. Environmental concerned green programmes have been implemented in Malaysia since many years ago. And also many articles that related to its programmes has being published in various sectors like waste management, green building, recycle policy, organic food sectors, hospitality and tourism sector, and etc. Especially in service industry perceptive, there are very limited or almost none have been published green related articles. Provided government regulations are not clearly specify for service industry. There available data like environmental education, green building index, green technology guidelines and process, however, there are no clear information that are stated for service industry to follow. Appendix 1 shows that industry commitment in Green initiative has increased from 2008 to 2009, thus research was analyzed by restaurant industry forecast, 2010. However, such kind of focus has not been done in Malaysia restaurant industry. These shows that service industry in Malaysia has very limited research that give clear information on Go green implementation. From this research, industry will benefit the actual information of industry players perceptive and the best suitable framework of Go green implementation in Malaysian market context. Research Objective To measure the degrees of industry awareness towards the green restaurant concept in Malaysia market context. To identify and understand existing knowledge of green restaurant concept among Malaysia market. To discover the market acceptance ability of green restaurant concept. Develop a framework for the industry to accept Go Green concept to be implemented for long term sustainability. Objectives of the research aim to understand the used of Go green concept in service industry. This is due to limited research has not been done in this particular study area in Malaysia. The outcome of the research will not only benefits to the industry players but also will give a clear framework of how industry can sustain by developing this idea. Therefore, the research will carry out to investigate how industry perceived and identify needs of framework to implement the concept. Research Questions How good is the industry player aware of a green restaurant concept? What is their understanding of the Green restaurant concept, and what is their current contribution towards going green? What is their existing methods or processes of having a sustainable business? Is the Malaysian Food and beverage market willing to accept green restaurant concept practises? Is the food and beverage industry acceptable for the Go green initiatives to be a government regulation? Literature Review Definition Go Green or Going Green is a concerned with the protection of the environment (Oxford Advanced learners Dictutionary, 2000); steps to conserve energy, reduce pollution and save money ( The U.S. Chamber of commerce Small Business Nation). Caroline S. Tauxe (2009, Vol.5 No.1) mentioned that green practices as a cost-saving response to the effect of high energy prices on operations and on supply and distribution chains, and these measures are valued first in terms of efficiency gains. In restaurant industry, green restaurants may be defined as new or renovated structures designed, constructed, operated, and demolished in an environmentally friendly and energy-efficient manner (Lorenzini 1994, 119) cited by Hsin-Hui Hu, H.G. Parsa, and Self.J, 2010. In Union for reform Judaism (2010) stated that going green defines as the activity of adding sustainability principles and considerations into the planning process of an event or organizational or personal lifestyle. According to Ministry for the environment of New Zealand defines a sustainable industry as an industry that anticipates economic, environmental and social trends to minimise risk and takes opportunities to improve comparative advantage. A research of Schubert.F (2008) mentioned that companies across all sectors try to develop products and practices with minimized environmental effect as part of social responsible practices, but also in order to establish themselves in a new niche for consumers with environmental concerns this is also true for the hospitality and tourism industry where businesses often rely on the integrity of the environment. Hotels located in natural areas such as mountains or beaches for example, are especially dependent on the healthiness of their sites, and therefore some have been engaging in green practices and eco-tourism for several years. Restaurants however, are often less dependent to such environmental factors and have therefore shown less care for these issues. Areas of green practices Green restaurant association (GRA) explained that fully transformed green restaurant provides a comprehensive and user-friendly method of rewarding existing restaurants foodservices operations, new builds, and events with points in each of the green restaurant associations seven environmental categories. Seven categories which compiled with water efficiency, waste reduction and recycling, sustainable furnishings and building materials, sustainable food, energy, disposables, and chemical and pollution reduction. Hence, the restaurant who are pursuing for becoming fully integrated green restaurant from GRA are also require to use products like- chlorine-free paper products, nontoxic cleaning and chemical products, renewable power, and green building and construction (Wallace.A, 2005). One of the most popular going green concepts is done by practicing the 3R principle which is by reducing, reusing, and recycling the resources used, using organic products, and installing equipments with green technology. In the restaurant industry, small daily savings often make the difference between long-term profit and loss (Restaurant waste minimization guidebook, State of Havaii). In addition, a restaurants costs go up when it installs pricey equipment to make its operation more sustainable and pay extra to source ingredients that meet sustainability standards (Observer,2010). Furthermore, Schubert.F (2008) highlighted that the details of creating an Environmentally Sustainable Restaurant Industry- Green restaurant association (GRA) has also provides guideline for the following areas: Energy Efficiency Conservation: Energy efficient technologies and conservation practices exist for lighting, heating, ventilation, air-conditioning, foodservice appliances, office equipment and transportation. Water Efficiency Conservation: Water efficient technologies and conservation practices exist for foodservice appliances, equipment, and landscaping. Recycling Composting: Recycling services exist for many waste products such as glass, plastic, metal, cardboard, mixed paper, grease, ink toner cartridge. Food waste can be diverted from landfills and made into nutrient-rich soil through the use of a composting service or an on-site system. Sustainable Food: Sustainable food products support the long-term maintenance of ecosystem and agriculture for future generations. Organic agriculture prohibits the use of toxic synthetic pesticides and fertilizers, irradiation, sewage sludge, and genetic engineering. Locally grown food reduce the amount of pollution associated with transportation primarily by fossil fuels. Plant-based food require fewer natural resources and create less pollution per calorie consumed. Pollution Prevention: Pollution prevention is achieved through source reduction, reuse, or improving operational practices. Recycled, Tree-free, Biodegradable Organic Products: Recycled products are made from materials that are collected from post-consumer or post-industrial waste sources. Tree-free products are made from alternative plant sources such as hemp or kenaf. Biodegradable products are capable of being decomposed by biological agents, especially bacterial. Organic products are grown without the use of toxic synthetic pesticides and fertilizers, irradiation, sewage sludge, and genetic engineering. Chlorine-Free Paper Products: Chlorine-free paper products are unbleached or whitened with alternatives such as hydrogen peroxide, oxygen, and ozone. Non-toxic Cleaning Chemical Products: Non-toxic cleaning and chemical products are biodegradable, free of hazardous ingredients, and are safe for people, animals and environment when used properly. Green Power: Electricity and power is available from renewable resources such as wind, solar, geothermal, small hydro and biomass. These energy sources cause dramatically less air pollution and environmental damage compared to fossil fuel, nuclear, and large-scale hydroelectric energy sources. Green Building Construction: Green design and construction practices significantly reduce or eliminate the negative impact of buildings on the environment, occupants, and the local community. Education: Education of staff on the environmental impact of the restaurant industry and a path toward ecological sustainability. Benefit of Go Green Publicity The GRA and its certified green restaurants have been featured in the following media outlets: NBC Nightly News, The Wall Street Journal, Time Magazine, CNN, The Washington Post, The New York Times, National Public Radio (NPR) and etc (cited by dinegreen.com). Cut costs In dine-green website mentioned that some restaurants that are green certified save thousands of dollars each year, and through the help of the GRAs consultants, are able to access rebates, incentives and other money saving programs. Improve staff productivity and morale Staff awareness of going green due to the fact that the industry is currently run by young entrepreneurs who are aware of the environmental issues. GRA have reported that staff productivity and morale increase upon their certification. Restaurant employees have demonstrated that they want to work for businesses that are making real, credible and transparent environmental changes. Being a part of the solution to our worlds environmental problems goes a long way in gaining a restaurant employees loyalty. (Cited in dinegreen.com) Increase in new customers and customer loyalty Eating out has always been considered a splurge or extravagance in the average Americans budget. The growing trend in restaurant dining is that consumers want to feel as if they have done something good, other than just having nice meal. This fact alone can drive in new customers and create loyal ones. (Cited in dinegreen.com) Stay ahead of legislation Environmental legislation for restaurants is sweeping across the world, from plastic bag and Styrofoam bands, to recycling mandates. More and more cities are in the process of either considering or passing legislation relating to matters of restaurants and the environment. Because Certified Green restaurants have already completed these important environmental changes voluntarily, when legislation strikes, the GRAs restaurants are able to continue running their businesses while their competitors are scrambling to comply with the latest mandates. (Cited by dinegreen.com) Industry perception and acceptance of Go Green According to Oxford Dictionary for the Business World (1993), perception is an intuitive recognition of and an aesthetic quality; a way of seeing, understanding. Perception is the terms used to cover those processes, which gives coherence, unity and meaning to a persons sensory input. It involves all those processes we use to select, sort, organise and interpret sensory data to make meaningful and coherent picture of our world (Rice, 1993) cited by Kamal Izzuwan Bin Ramli, Noor Suhaila Binti Yusof, Muharis Bin HJ. Mohamed, 2004). A frequent research by Hu.H.H, Parsa.H.G and Self.J (2010) said that knowledge of sustainable restaurant operation is an important determinant of intention to patronize a green restaurant. Research Conceptual Framework Awareness of going green The following are some points that will be made during the awareness stage. Awareness of the businesses on the green initiatives, Availability of information for these businesses about going green Understating green objectives The following are some points that will be made during the understanding stage. Existing knowledge on going green Knowledge on the impact of the current environment on not going green. Knowledge on how they can be profitable and have a sustainable business by going green Acceptance of going green The following are some points that will be made during the acceptance stage. Weather they are willing to invest in going green initiatives Participation in going green by changing business processes Investments into resources to go green Methodology Methodology of this research will be used base on the primary data and secondary data. Primary data will be collected by using survey questionnaires to the restaurant managers and owners around Kuala Lumpur. Secondary data will be gathered from the relevant academic journals, books, published magazines and articles, and also internet sources. Basically, the survey questionnaires will be distributed to three different types of restaurant such as: fast food restaurants, casual dining restaurants and semi-fine dining or fine dining restaurants. Approximately 30 survey questionnaires will be distributed as sample. The questionnaires will be demonstrated in demographic, attitude and behaviour study on each type of restaurants. This is to ensure there is a balance in different types of service restaurants owner perceptive on Go green concept implementations in Malaysia. The outcome of this survey will give better understanding on how restaurant owners aware and deep analysis of their understanding on this concept. And also it will help to indicate the best options of practices needed for the Malaysian market context. Secondary data will be collected from academic journals, books, relevant magazines and articles, and internet sources. This will enhance the better understanding on theoretical framework of Go green concept practices. In additionally, local government data and non-government organisation data will also include in this research. This is to clarify such concept has been performed in other industry sector as well as to identify the availability of Green supply chain in Malaysia. From above mention data collections, this research will shows industry perceptive on implementing Go green concept and it will also show the best options of practices for Malaysia market which may or may not be an exact practices to compare to other country.

Lord Of The Flies :: essays research papers

Lord of the Flies Essay   Ã‚  Ã‚  Ã‚  Ã‚  Jack Merridew is a symbol for savagery. From the very beginning, he seems to harbor emotions of anger and savagery. At first, he is the leader of his choir group, who become hunters as the book progresses. Finally, his savage personality and ability to tell people what they want to hear, allows him to overtake Ralph as chief. The three points I will be talking about in this essay are Jack’s character, Jack’s symbolism, and the moral or lesson Golding is trying to teach us throughout the story.   Ã‚  Ã‚  Ã‚  Ã‚  Jack Merridew is a young boy, probably the same age as Ralph, possibly older. On pg. 20 Golding describes Jack as “…tall, thin and bony; and his hair was red beneath the black cap. His face was crumpled and freckled, and ugly without silliness. Out of this face stared two light blue eyes, frustrated now, and turning, or ready to turn, to anger.'; Jack’s eyes are always used in the novel to depict his emotions, as they are in the quote above. When the boys land on the island they are all wearing their school uniforms, but Jack and his choir are wearing cloaks and caps. Oddly enough, Jack is one of the only boys whose last name is learned. I think the author does this to make Jack stand out. He is a very important character because throughout this whole novel, Golding depicts this island and savagery to everyday life. Jack is the perfect character to play this role due to his temperament and power hungry acts. Jack is solely concerned with hunting, and cannot see the necessity of other things that can keep them alive. Fire, an important necessity, is carelessly abused and treated by Jack. His whole existence and survival depend on fire yet his mail goal is to hunt and kill. His controlling and persuasive behavior, allow him to take over the chief position towards the end of the novel.   Ã‚  Ã‚  Ã‚  Ã‚  The novel, Lord of the Flies is a novel involving a great deal of symbolism. Different characters provide different symbols. Jack is a symbol of savagery and anarchy. Golding relates this to the evil and cruel people in the world. When Jack first arrives on the island he is excited to have rules for their new settlement. Jack exclaims on pg. 33 “ We’ll have rules!'; he cried excitedly. “Lots of rules!…'; Jack changes his view on rules towards the end of the story because he rebels from Ralph’s leadership and starts his own clan.

Electrolysis :: Papers

In chemistry, the production of chemical changes by passing an electric current through a solution or molten salt (the electrolyte), resulting in the migration of ions to the electrodes: positive ions (cations) to the negative electrode (cathode) and negative ions (anions) to the positive electrode (anode). During electrolysis, the ions react with the electrode, either receiving or giving up electrons. The resultant atoms may be liberated as a gas, or deposited as a solid on the electrode, in amounts that are proportional to the amount of current passed, as discovered by English chemist Michael Faraday. For instance, when acidified water is electrolysed, hydrogen ions (H+) at the cathode receive electrons to form hydrogen gas; hydroxide ions (OH-) at the anode give up electrons to form oxygen gas and water. One application of electrolysis is electroplating, in which a solution of a salt, such as silver nitrate (AgNO3), is used and the object to be plated acts as the negative electrode, thus attracting silver ions (Ag+). Electrolysis is used in many industrial processes, such as coating metals for vehicles and ships, and refining bauxite into aluminium; it also forms the basis of a number of electrochemical analytical techniques, such as polarography. Faraday's laws ============== Three laws of electromagnetic induction, and two laws of electrolysis, all proposed originally by English scientist Michael Faraday: Induction (1) a changing magnetic field induces an electromagnetic force In a conductor; (2) the electromagnetic force is proportional to the rate of change of the field; (3) the direction of the induced electromagnetic force depends on the orientation of the field. Electrolysis (1) the amount of chemical change during electrolysis is proportional to the charge passing through the liquid; (2) the amount of chemical change produced in a substance by a given amount of electricity is proportional to the electrochemical equivalent of that substance. Faraday's constant ================== Constant (symbol F) representing the electric charge carried on one mole of electrons.

Directing Television Programs :: Media Entertainment Essays

Directing Television Programs Directing Television programs requires hardwork and dedication and this involves taking some risks about your life too because as a television director you have to work with different people of different characters and when people are on stage performing they have to work according to your directions. People become tense on stage and they sometimes become frustrated easily by being asked to repeat the same thing so many times and some end up losing temper and they can sometime injure the director both emotionally and physically. There is never free time for television directors, instead of paying more attention to the family needs they devote so much time to their work because of the artistic ideology they posses, wherever they are they should be thinking about how they will direct in the next project and what new things to add on that particular program to put a new look hence giving inadequate attention to their partners/family. â€Å"Rafkin recounts how his directing of temperame ntal actors, as he confronted their frustrations and dodged their blows, made life on TV set a world unto itself. Indeed, having a good sense of humor helped him survive three divorces and as many open-heart surgeries ( Alan Rafkin, Tales from TV's Most Prolific Sitcom Director). † Directors hardly find time to rest since some of them work from morning until sunset and they can have problems with their health. According to Joe Michael from early morning news and talk shows, â€Å" Directors of network morning news programs have one of the toughest jobs. They are responsible for directing ten hours of live programming per week, fifty-two weeks a year. It is a formidable challenge, not only because of the sheer quantity of material, but also because of its variety. The 7-9 a.m. morning programs are a grab bag of formats, combining news, interviews, cooking and lifestyle segments, live remotes, and musical performance (Brian Rose 1). In an interview between Larry Auerbach and David Pressman from the Daytime Dramas, they said. â€Å"Directors of soap operas are hard working directors in the entertainment industry. Unlike their counterparts in film and theatre, their activities are not limited to one or two projects a year, with lots of long planning and down time in between. Even the directors of prime time television, who they most closely resemble, still lead a life of comparative ease, with a schedule measured by, at most, a little more than a dozen hours of actual on-air production per season, mixed with repeats and months off a summer vacation. Directing Television Programs :: Media Entertainment Essays Directing Television Programs Directing Television programs requires hardwork and dedication and this involves taking some risks about your life too because as a television director you have to work with different people of different characters and when people are on stage performing they have to work according to your directions. People become tense on stage and they sometimes become frustrated easily by being asked to repeat the same thing so many times and some end up losing temper and they can sometime injure the director both emotionally and physically. There is never free time for television directors, instead of paying more attention to the family needs they devote so much time to their work because of the artistic ideology they posses, wherever they are they should be thinking about how they will direct in the next project and what new things to add on that particular program to put a new look hence giving inadequate attention to their partners/family. â€Å"Rafkin recounts how his directing of temperame ntal actors, as he confronted their frustrations and dodged their blows, made life on TV set a world unto itself. Indeed, having a good sense of humor helped him survive three divorces and as many open-heart surgeries ( Alan Rafkin, Tales from TV's Most Prolific Sitcom Director). † Directors hardly find time to rest since some of them work from morning until sunset and they can have problems with their health. According to Joe Michael from early morning news and talk shows, â€Å" Directors of network morning news programs have one of the toughest jobs. They are responsible for directing ten hours of live programming per week, fifty-two weeks a year. It is a formidable challenge, not only because of the sheer quantity of material, but also because of its variety. The 7-9 a.m. morning programs are a grab bag of formats, combining news, interviews, cooking and lifestyle segments, live remotes, and musical performance (Brian Rose 1). In an interview between Larry Auerbach and David Pressman from the Daytime Dramas, they said. â€Å"Directors of soap operas are hard working directors in the entertainment industry. Unlike their counterparts in film and theatre, their activities are not limited to one or two projects a year, with lots of long planning and down time in between. Even the directors of prime time television, who they most closely resemble, still lead a life of comparative ease, with a schedule measured by, at most, a little more than a dozen hours of actual on-air production per season, mixed with repeats and months off a summer vacation.

Depiction of Native Americans in American Film Essay

In today’s society there are many people living in poverty. All across America there are different projects and reservations where the less fortunate reside. Statistics show that mostly minorities live in these different locations. Native Americans and African Americans are two of the more popular races living in these places. The group suffering the most in these situations is the youth. Although both Native American and African American children living on a reservation or in the projects experience a terrible community, have little to no faith, and a broken family structure, African American youth living in the projects have it worse than Native American children living on a reservation. First, one of the most common living situations for less fortunate African Americans is in the projects. A project is a public living environment that is government owned. Although these buildings are government owned they are far from nice looking. Most of the buildings have no windows, are run down, dirty, and old. The government’s main goal is to maintain affordable housing not to make them the best looking homes in town. The projects aren’t a good environment for a child to be raised. Throughout these neighborhoods different gangs can be found. These gangs are built to defend the different areas in the projects. The gangs bring major violence to the area and are one of the main causes of death. At a young age children join these gangs and are raised to be violent. Many of them decorate the buildings they are living in with graffiti expressing their gang colors, symbols, or motto. In contrast, while Native American youth also live in poor housing, the environment is safer than the projects. A reservation is an area set aside for a specific type of land use or activity, or for use by a particular group of people, mostly Native Americans. Similar to the projects, houses on a reservation are old, beat down, and dirty. The houses on a reservation are government owned as well. Although these two locations are very similar they also differ. The reservation is a safer place then the projects. On the reservation there is a couple cases of mild violence but they aren’t as severe as the violence in the projects. Therefore, the reservations environment is a better environment than the projects. Secondly, many of the young people have no faith growing up in the projects. A lot of them believe their only way out of the projects is to become a basketball or football player or to become a top selling rap artist. At as young as sixteen years of age most African American males end up in jail, deceased, or selling drugs. A lot of them are also lead to believe that if they don’t do what every other man on the streets is doing, then they won’t make it anywhere in life. On the reservation the kids believe their only way out is to become NBA players or â€Å"powwowers†. Powwower’s are traditional Native American cheerleaders or dancers. Much like the African Americans growing up in the projects, the life expectancy rate for those living on a reservation is in the mid forties. Considering that both of these locations are in the United States mid forties is very young of age. Many of these people don’t live very long because they don’t have enough money to take care of themselves as well as their families. They also aren’t able to live a healthy lifestyle which shortens their days. Death is common in the two locations which leaves these two young groups wondering what’s beyond the age forty. Lastly, family structure is very important in a household. In the projects many of the homes lack a very strong family structure. Children growing up in the projects nine times out of ten don’t have both parents in the home. Most of them are drug dealers, alcoholics, prostitutes, or doing any and everything to try and provide for the child. Although these parents are trying to provide for their children a lot of the time they are also on welfare. Moreover, these children’s parents aren’t ever around, they sometimes go days without having anything to eat. Many of the young men follow after the footsteps of their father, older brother, or uncles which is why this cycle has continued for so long. Native Americans typically stick together as a unit. According to Sherman Alexie, an award winning author who grew up on a reservation, â€Å"Native American children are taught to be suspicious of Caucasian people. † Native Americans teach this to their children because there are many people in America that are against minorities and believe that just because they are the majority they’re better. A lot of the parents on a reservation go from job to job not being able to keep one job for a long period of time. Many of these parents are also alcoholics. On the other hand, some of these families on these reservations are very family oriented unlike the African American families in the projects. These Native American families have up to seventeen family members living in one house. They keep their families very close and are very supportive of one another rather then being against each other like African Americans. The parents watch over their children to make sure they don’t go down the wrong path in life. Although these families are experiencing hard times they cheer each other up and manage to smile every once in a while. Therefore, the Native Americans family structure is stronger then African Americans. In conclusion, Native American youth living on a reservation have it better then African American youth living in the projects. Both of these minorities are going through some hardships. From alcoholic parents to not having anything to eat they both are suffering as young children. Native American families provide a safer living environment, work harder, and look after one another, where as African Americans are against one another, on the streets all day, and are strongly associated with violence. As the years go on these families are hoping that the government will separate people in the projects and those living on reservations and provide them both with a better living situation. If these environments are separated the United States will be one step closer to eliminating violence in America.

The demand for telecommunications is rapidly increasing in Belize Essay

Research has found that an estimated fifty million minutes of international long distance telephone calls originate from Belize each year. The government has aimed to ensure that consumers have lower prices, higher quality services, wider array of service choices, and state of the art technology. It also seeks to improve the efficiency of numerous business ventures which would facilitate the economy of the country. An improved telecommunications infrastructure will also increase the level of foreign investment. The telecommunications sector has been constrained by limited financial ability to invest in development of new infrastructure (Fox 103, 2007). As a state run institution, BTL has found it difficult to maintain a state of the art telecommunications network. Satellite, cellular, and information technologies are changing at a rapid rate. Belize already faces several disadvantages as compared with its neighbors because it is losing competition in terms of cellular teledensity. It also has the greatest unsatisfied demand for services and the longest average wait for installation of telephone lines. It also suffers from a disadvantage in terms of the number of lines per employee and level of investment per employee. BTL has invested twenty dollars in telecommunications for every inhabitant. Other countries with similar economic levels have invested two to ten times higher. The country has annually invested less in telecommunication than the amount needed to maintain the current level of personal welfare enjoyed. The low investment rate has created several problems for BTL (Fox 103, 2007. Research conducted for a group of Belizeans determined that forty percent of the participants had no idea about the telecommunication reforms. Twenty percent claimed that government plans to reform the telecommunication sector would fail. The government aims to ensure that the demand for telecom services will increase if the level of services is upgraded and modernized. The country aims to privatize and liberalize the sector which would give an incentive for private organizations to provide services in remote areas of the country. Numerous communities in Belize do not have access to adequate telecommunication services. Private companies have been selected to tap for customers who would provide a large number of citizens with the opportunity to obtain telecommunications services. The Public Utilities Commission which was formed in the late 1990s regulates the telecommunications industry in Belize. It has worked with the government to develop a policy framework for the telecommunications sector. This policy is the future blueprint and development of the industry (Cronin 31, 2007). The Belize Telecommunications Act was passed in 2002 which allowed all licenses, permits, and permission for operating until the expiry of previous licenses. This act allows the development of the telecommunications industry by the system of competition. It has granted two licenses to the Belize Telecommunications Limited and International Telecommunications Limited. An individual license was also provided to Speednet Communications Limited. The PUC has granted an estimated twenty licenses for internet service providers, data networks, and private domestic networks (Cronin 32, 2007). The PUC has also allowed the improvement in the set of rules and software applications to improve the quality of communications. Belize has not managed to open its telecommunications market to competition and privatization. As a result it has been experiencing slower sector growth and higher prices as compared with its neighbors. High prices and the slow rate of innovation have been identified as being responsible for the slow pace of development (Cronin 29, 2007). There are also limited opportunities for entrepreneurial initiatives. The new government aims to properly design and implement reforms in the telecommunications sector. It requires political will and capacity to reform which would assist in the development of the telecommunications sector. It also requires the need for clear policies and basic rules of the game. The policy for licensing new companies must be clear as it would ensure that the sector structure is secure in the future. The pricing rules must be well defined which would allow firm numbers and simple formulas for automatic adjustments to hold for several years. Another requirement is the powers of the regulatory authority and the decision making processes will be used in interactions with regulators. Credible and stable sector policies and rules are another objective of the government. They aim to create a broad consensus on the reform package (Cronin 30, 2007). Another important step is the government seeks to add credibility to the reform process by relating the process to its success. Good telecommunications laws also need to be implemented according to the objectives of the new government. The current legislation needs to be upgraded so that it can assist in telecommunication reforms in Belize. A major task of the Belizean government has been to create credibility for its telecommunications reform policy. Private investors believe that the absence of credibility would result in the risk of expropriation and having investors taken hostage in terms of the ability of the government to force utilities to charge unprofitable rates for their services. While the government wants to encourage private investment, it must create an institutional arrangement that limits their own ability to behave opportunistically once private telecom operators undertake their investments. The creation of regulatory bodies creates questions concerned with accountability and autonomy. Empirical studies that have studied the Belizean telecommunication sector have tried to explain the partial telecommunications reforms or the effects of political and institutional variables on network deployment. Research has explored how new political institutions measured by index of checks and balances affect the long run level of penetration in Belize (Cronin 39, 2007). Political limits have a strong and positive relationship with the growth of main lines. It highlights the importance of policy for promoting steady and strong incentives to private investors in a sector where opportunistic behavior might be expected. Other researchers studied the effects of telecommunications regulation and political variables in which they found that these variables help explain the level of network expansion. A better and specific regulatory environment leads to greater investments in telecommunications. Ownership and competition by private investors tend to create favorable environment for the expansion of telecommunications. Regulation helps assist the private firms that enter the telecommunications sector of Belize. Research conducted for the links between privatization and network expansion found that privatization is strongly linked with the efficiency and reliability of the telecommunications sector. Competition a major variable can have a positive effect on the telecommunication sector. Regulation is however considered to negative with relation to network expansion. Regulatory environment constitutes an important factor for private organizations that seek to operate in Belize. Strategic decisions made by companies can be linked with traditional economic factors and regulatory conditions. The performance of the telecom industry affects and is affected by the political and regulatory decisions. Privatization, liberalization and regulatory enhancement are linked and influence each other in the success of the telecom industry (Cronin 69, 2007). Belizean telecommunications market is an emerging market which is considered risky by major telecom operators. It also suffers from volatility because of the vulnerability of the economy to market fluctuations. Consumers in Belize are also sensitive to prices even during the times of economic boom. Low prices and regulations make Belize an unattractive option for Western telecom companies. Despite major bills and reforms, the sector continues to be dominated by the BTL. Belize Telemedia retains its monopoly and hegemony over the telecommunication sector. It is also favorably supported by the government which continues to provide economic assistance to the company. The sluggish capital market and uncertainty about future economic development in Belize means that carriers will prefer technology that makes the most of existing infrastructure. This will increase the sales opportunities with products that offer reliable and efficient service.